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Erno de Bruijn

Global Industrial Business Leader



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Erno de Bruijn is an international manufacturing and distribution business executive. He is an expert at scaling businesses globally by building talented, diverse teams and empowering them to reach ambitious goals focused on local needs. He has established global greenfield operations, led successful acquisitions, and cultivated strategic alliances and joint ventures.

His forte includes directing transformation initiatives, recruiting and retaining top talent, identifying new business channels for expansion, implementing innovative organizational design, building and leading distributed teams, and working with family businesses.

Business Highlights:

Erno held several executive leadership roles throughout his 20+ years at LATICRETE International:

  • President & Chief Operating Officer, International Division – Built and led international division consisting of 16 independent operating companies and 17 manufacturing facilities with 1,200+ employees on six continents. Key achievements include: executing and integrating six acquisitions across multiple countries during tenure, growing revenues 2.5X and EBITDA 3.5X in the last 5 years, expanding geographically with the establishment of greenfield operations with local production in the Philippines and Malaysia, and establishing an Innovation Team to identify expansions beyond new product development.
  • President, International Division – Significantly scaled the company’s subsidiaries by forming an international functional support team that facilitated faster growth, improved control, and enhanced communication and cooperation between subsidiaries and the corporate office. He achieved sales CAGR of 22% (all organic), established a joint venture in Mexico (and later acquired all shares), led the restructuring of operations in China to enable accelerated growth and profitability, and initiated the development of retail channels in addition to traditional commercial distribution.
  • Vice President, International Division –Directed global activities beyond the U.S. and Canada and created a strategic plan that transformed the international corporate strategy from export to setting up local operating companies. Established such companies in Brazil, India, China, the UAE, and Singapore. Engaged with all local stakeholders (architects, contractors, distributors, etc.) and successfully positioned LATICRETE as a premium brand. Achieved sales CAGR of 40%.

Erno received a master’s degree (LLM) in civil law from Leiden University in Holland. Born in the Netherlands, Erno has lived and worked in Florida, Honduras, Poland, and the UAE, and speaks English, Dutch, Spanish, and German. He has two daughters and currently resides in Westport, CT with his wife Lauren. Erno played rugby for 15 years and the sport still plays a big role in his life. His other passion is fly fishing. Erno has been an active member of YPO since 2008.

Featured Podcast:

Listen to Erno de Bruijn’s podcast episode – 3 Keys to Scaling Your Company’s Communication Using Slack