The BIG. CEO Score
HOW WELL DO YOU RUN THE MAKE BIG HAPPEN SYSTEM?
The Business Diagnostic measures the company. The BIG. CEO Score measures you. Answer 20 questions to get your score, your archetype, and the tools that close your biggest gap.
20
Questions
8
Minutes
1,000
Point BIG. CEO Score
Only have a minute? Take the 60-second fit check
Built on the system behind 3,500+ CEOs and senior leaders in 94 countries, $86B+ in client revenue, and 150+ exits worth over $30.1B (as of September 2026).
Your score is the first line, not the whole page.
Twenty sliders produce a written read on how you run the Make BIG Happen System. Not a category. A diagnosis, with the tools to close the gap.
Your BIG. CEO Score
One number out of 1,000, placed against the 900 benchmark we hold coached CEOs to.
Your level
Dreaming, Planning, Executing, Making BIG Happen, or BIG Machine. Where you sit today, and what the next rung asks of you.
Your four question scores
Clarity, The Plan, Foresight and Accountability, each out of 250, each against the benchmark. The shape tells you more than the total.
Your archetype
The pattern your four scores make, named. Six of them. One is yours.
Your ONE BIG next move
The single change that moves your weakest question, written against the BIG you stated in your own words.
Your prescription
Three to five CEO Coaching International tools, chosen for the two questions where you scored lowest.
Your four scores make a shape. The shape has a name.
These are not a ranking. A CEO at 880 and a CEO at 540 can both be The Visionary, because the archetype describes the pattern, not the altitude. The score tells you how far along you are. The archetype tells you what to do about it.
