
Former SunTrust, BB&T and BBVA Compass banking executive
The operator behind the coach
John is an accomplished financial services executive, business leader, and CEO coach with a proven track record of accelerating growth, building high-performing teams, and leading organizations through transformational change. During his career at SunTrust, he advised companies on mergers and acquisitions and led multiple investment banking and capital markets businesses, culminating in his leadership of Middle Market Banking. He subsequently led the Atlanta banking operations for both BB&T and BBVA Compass.
A highly effective communicator and transformational leader, John combines strategic vision with disciplined execution. Having successfully navigated the telecom industry downturn and the Great Recession, he understands how to accelerate growth while managing risk and leading through uncertainty. His experience includes developing innovative growth strategies, attracting and developing top talent, building high-performing leadership teams, driving operational excellence, and delivering sustainable revenue and profit growth.
Today, John works with CEOs of successful businesses transforming how they lead, operate, and grow. With particular experience in family-owned enterprises, he partners with CEOs and their executive teams to sharpen their vision, elevate leadership performance, align their organizations, and establish the execution discipline needed to achieve extraordinary growth. Drawing on his investment banking and executive leadership experience, John also helps CEOs build enterprise value and navigate pivotal ownership decisions, having guided multiple coaching clients through successful business sales.
Outside of business, John is an avid endurance runner who has completed 36 marathons and leads a marathon training team. He is also a passionate bourbon collector who leverages that interest to raise money for charitable organizations and individuals in need.
Selected accomplishments
We pressure-test one decision you’re sitting on
Working with John
CEOs of successful businesses transforming how they lead, operate, and grow, with particular experience in family-owned enterprises. John is especially valuable when a CEO wants to sharpen the vision, raise the performance of the leadership team, build enterprise value, or prepare for a pivotal ownership decision such as a sale.
During his career at SunTrust, John advised companies on mergers and acquisitions and led multiple investment banking and capital markets businesses, culminating in his leadership of Middle Market Banking. He went on to lead the Atlanta banking operations for both BB&T and BBVA Compass, and guided his teams through the telecom industry downturn and the Great Recession.
Direct, operator-driven, and rooted in real P&L experience. John Giegerich coaches CEOs the way a former operator coaches, focused on the decisions that actually move the business, the metrics that expose the truth, and the leadership behaviors that compound over time.
John Giegerich is based in Atlanta, GA and works with CEOs across North America and internationally through 1:1 coaching, board observation, and on-site strategic offsites as part of the CEO Coaching International team.
Companies coached by CEO Coaching International for two or more years have averaged 22.8%/yr revenue growth and 37.5%/yr EBITDA growth, roughly 2-3x U.S. benchmarks. John Giegerich coaches to the same operating standard: measurable growth, real leverage on the CEO's calendar, and a leadership team that can execute without you.
Same rooms, different scars
Craig ColemanPacific Palisades, CAFormer founder and CEO with 15 years of experience building, scaling, and successfully exiting a fintech company, now coaching founder-CEOs to scale their businesses, strengthen enterprise value, and create the option for a successful exit.View profile →
Cynthia ClevelandLos Angeles, CAFormer Universal Studios Worldwide PresidentView profile →
David SobelBuffalo Grove, ILThree-time sales-org founder and partner who built Home Warranty of America from start-up to a $50M sale.View profile →
Gerry PerkelTualatin, OR / La Quinta, CAFormer Xerox and Tektronix President and Three-Time CEOView profile →




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