
Consumer Products and E-Commerce Operator
The operator behind the coach
Former CEO Greenfields Americas and Founder of Softspikes, Sportgrass, and CeraTech
Jon Hyman is an accomplished Chief Executive Officer celebrated for strategic successes in high-stakes entrepreneurship and corporate leadership .
Jon’s career is distinguished by a series of successful ventures, the revitalization of distressed companies, and achieving aggressive goals in investment banking. His strategic planning and execution have led to the creation of groundbreaking products and services that have accelerated thought leadership and evolution in various industries. He possesses a proven track record in mergers and acquisitions, guiding large-scale deals and strategic partnerships that enhanced company value and market position.
Jon holds an MBA from Columbia Southern University and a Bachelor of Science in Engineering from the United States Military Academy at West Point. Jon began his career as a Commission Officer in the Army, serving for more than 20 years, active and reserve duty. Jon is a combat veteran earning a Bronze Star Medal in Desert Storm.
Selected accomplishments
We pressure-test one decision you’re sitting on
Working with Jon
Jon Hyman, Consumer Products and E-Commerce Operator, is especially valuable to CEOs focused on M&A integration, scaling operations, and leadership team build.
Former CEO Greenfields Americas and Founder of Softspikes, Sportgrass, and CeraTech
Direct, operator-driven, and rooted in real P&L experience. Jon Hyman coaches CEOs the way a former operator coaches, focused on the decisions that actually move the business, the metrics that expose the truth, and the leadership behaviors that compound over time.
Jon Hyman is based in the United States and works with CEOs across North America and internationally through 1:1 coaching, board observation, and on-site strategic offsites as part of the CEO Coaching International team.
Companies coached by CEO Coaching International for two or more years have averaged 22.8%/yr revenue growth and 37.5%/yr EBITDA growth, roughly 2-3x U.S. benchmarks. Jon Hyman coaches to the same operating standard: measurable growth, real leverage on the CEO's calendar, and a leadership team that can execute without you.
Same rooms, different scars
Don SchiavoneHudson, MASaaS Expert, Successful Entrepreneur And Operations LeaderView profile →
Mark MosesMiami Beach, FLFounding Partner & Executive Chairman of CEO Coaching InternationalView profile →
Craig ColemanPacific Palisades, CAFormer founder and CEO with 15 years of experience building, scaling, and successfully exiting a fintech company, now coaching founder-CEOs to scale their businesses, strengthen enterprise value, and create the option for a successful exit.View profile →
Sheldon HarrisMiami Beach, FLMulti-unit operator, franchise builder, and partner on the CEO Coaching International executive leadership team.View profile →




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