Jonathan Seliger.

Jonathan Seliger is a three-time multinational luxury goods CEO in Asia, a start-up CEO who sold his company to WeWork, and an advisor and investor with more than 30 years of experience, most of it spent living and working in Asia.

As Managing Director of Richemont Asia Pacific, the world’s second largest luxury goods group, and later as President & CEO of Coach China, he built and led multinational brands through rapid growth, scaling Coach China from $40 million to $500 million in four years. He then became CEO of the largest PE-backed co-working operator in Asia and sold the business to WeWork for $500 million. As Senior Advisor to TPG Capital, he supported the deployment of capital and value creation across the fund’s consumer portfolio in Asia.

His areas of expertise are scaling high-growth brands and businesses, strategy, operations, digitization, and business development.

Jon is an active angel investor in several start-ups across Asia and North America, serves on the Advisory Board of Geneva-based Digital Luxury Group, and is an investor and NED with YouKuai Group, a leading plant-based protein business in China. Jon joined the Board of Lever Style Inc., a Hong Kong main board-listed innovator in fashion supply chain digitization and sustainability.

Since relocating to the U.S. in the fall of 2023, Jon has done project-based work with Bain Capital, Partners Group, and Sequoia China Capital, advising on retail transformation and international business development. He coaches in English and Mandarin Chinese.