Three-time multinational luxury goods CEO in Asia and CEO of Co-Working Startup Acquired by WeWork
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Jonathan Seliger is an accomplished Chief Executive Officer, Senior Advisor, and Investor with over 30 years of experience. A recent returnee to the U.S. after 30 years of living and working in Asia, Jon built a successful career as a regional CEO with multinational luxury retail groups before taking the helm at a PE-backed start-up that exited to a high-profile strategic. His areas of expertise are in strategy, operations, brand marketing, digitization, and business development.
- Managing Director at Richemont Asia Pacific – Ran the Alfred Dunhill brand, where he doubled revenue and increased unaided brand awareness to over 75%, making Dunhill one of the most recognized and successful men’s luxury brands in Asia.
- President & CEO of Coach (China) – Oversaw the rapid expansion of Coach in China. Under his leadership, Coach opened over 30 stores per year and more than doubled market share to become one of the largest and most profitable premium accessories brands in China (@$450M). Specifically, Jon oversaw Coach’s e-commerce and digital marketing strategies, including the first luxury brand flagship store on Tmall.
- CEO of naked Hub – Raising two rounds of funding from PE, Jon built the Shanghai-based co-working operator from three locations in China to 50 locations across Asia, to become the largest premium co-working operation in the region. In 2018 the business was acquired by WeWork, in the largest co-working transaction at the time (@$480M).
- Senior Advisor at TPG Asia – for their funds’ consumer business in Asia. Jon supported multiple deals in the region and took operational roles in two portfolio companies, APM Monaco (a leading vertically integrated fashion jewelry brand) and Dream Cruises (the first large-format cruise concept for Asian cruisers). He developed the Value Creation Plans and led the digital transformation program at APM Monaco, growing e-commerce penetration nearly 100%, customer engagement, retention, and SCRM. With Dream Cruises he led a digital marketing diagnostic project that resulted in several key value-add initiatives to both cabin sales as well as on-board revenue. He also supported several TPG Portfolio Companies on their Go-To-Market plans in China/Asia.
Jon is an active angel investor in several start-ups across Asia and North America, serves on the Advisory Board of Geneva-based Digital Luxury Group, and is an investor and NED with YouKuai Group, a leading plant-based protein business in China. Jon joined the Board of Lever Style Inc., a Hong Kong main board-listed innovator in fashion supply chain digitization and sustainability.
Since relocating to the U.S. in the fall of 2023, Jon has done project-based work with Bain Capital, Partners Group, and Sequoia China Capital, where he is advising on retail transformation and international business development.
Jon graduated with a B.A. in Oriental Studies from the University of Pennsylvania and speaks Mandarin Chinese. He is married with two boys, ages 13 and 8.