Senior Leadership Team

BIG Leadership

Meet the CEO Coaching International Senior Leadership team

Meet Our Team

We have assembled an incredibly experienced management team with a wide range of achievements across different industries and professions. Each executive has extensive leadership in executive and senior management positions, and is a respected thought leader in their area of expertise.

CEO & Founder

Mark Moses

Mark Moses is the Founding Partner of CEO Coaching International and the Amazon Bestselling author of Make Big Happen. Mark has won Ernst & Young’s Entrepreneur of the Year award and the Blue Chip Enterprise award for overcoming adversity. His last company ranked #1 Fastest-Growing Company in Los Angeles as well as #10 on the Inc. 500 of fastest growing private companies in the U.S. He has completed 12 full distance Ironman Triathlons including the Hawaii Ironman World Championship 5 times.


Sean Magennis

Sean Magennis is widely known for leading YPO as Global President and COO for more than seven years, and currently serves as the President of CEO Coaching International. He is a seasoned international business executive specializing in scaling professional services firms and has over 30 years of extensive growth, acquisition, turnaround, and international experience. Sean believes that one of the greatest myths is that people are born leaders; instead, he believes good coaching and exposure to peer role models can help anyone learn the attributes needed to become a successful leader.

Chief Operating Officer & Managing Director

Don Schiavone

Don Schiavone currently leads CEO Coaching International as Chief Operating Officer and Managing Director, where he has been a driving force behind the formalization of the Make BIG Happen System over the years. Prior to CEO Coaching International, Don spent more than 30 years leading high-growth businesses using an in-depth understanding of technology with a data-driven “test-everything” philosophy: You can’t manage what you can’t measure. Don’s approach to coaching focuses on three pillars of success: people, process, and systems, in that order.

Senior Partner & Chief Growth Officer

Chris Larkins

Chris Larkins is Senior Partner and Chief Growth Officer of CEO Coaching International.  In addition to actively coaching CEOs across industries, Chris is responsible for the firm’s growth initiatives, Private Equity and other Strategic Alliances, and the ongoing addition of new coaches – all of whom, as successful former Presidents & CEOs, have Made BIG Happen themselves. A natural challenger, Chris relishes being told that something is impossible, only to prove the skeptics wrong. He is well known for driving strong revenue and profit growth, developing new and highly effective sales strategies, and taking organizations to #1 in their space.

Chief Community Officer

Heidi Smith

Heidi Smith has over 20 years of digital marketing experience and was the founder and CEO of Incite Agency, a digital marketing company specializing in lead generation for public and private B2B technology companies. She is deeply experienced in helping clients build powerful brands. Heidi and Incite Agency worked with CEO Coaching International for nearly seven years across digital marketing and global events before she formally joined the team. As Chief Community Officer, she spearheads global event strategy and related activities to connect and support the CEO Coaching International community.

Vice President of Operations

Beau Cameron

Beau Cameron is a dynamic leader who is passionate about deepening relationships and bringing people together to achieve operational excellence, as well as creating outstanding customer experiences. He previously spent over 11 years at YPO, where he most recently served as the Global Events and Services Operations Director. As CEO Coaching International’s Vice President of Operations, Beau leads all aspects of the company’s internal operations by delivering best-in-class services to our coaches and employees, as well as develops scalable processes that execute the company’s strategic growth vision.

Vice President of Client Success

Eddie Vrab

Eddie Vrab is a results-focused sales and business leader tested in building and leading world-class teams to drive revenue growth and to create scalable processes. As the VP of Client Success at CEO Coaching International, Eddie specializes in meeting clients where they’re at to match them with the best coach and guidance possible based on their present circumstances and future goals. As a former Coach, Eddie is deeply experienced in empowering CEOs and leadership teams to grow their companies, increase profits, and create meaningful impact through their work.

Chief of Staff

Rachel Smith

Rachel Smith serves as the Chief of Staff at CEO Coaching International, owning critical initiatives and managing teams that drive the growth of the business. She is a business administration graduate of the Mihaylo College of Business and Economics at Cal State Fullerton and is a dedicated entrepreneur. In addition to being named the CSUF Alumni Association’s 2018 Outstanding Senior and the Mihaylo College of Business and Economics Executive Council’s 2018 Outstanding Student, Rachel graduated top of her class and delivered a viral commencement rap/speech.