Smith Holland has over 30 years of experience in the wholesale and retail consumer packaged goods industry. He served as President & CEO of several businesses with revenues ranging from $125 million to $2 billion, including Crayola, Hallmark Global, and Hallmark Canada.
The operator behind the coach
Smith Holland has over 30 years of experience in the wholesale and retail consumer packaged goods industry. He served as President & CEO of three businesses including Crayola , Hallmark Global , and Hallmark Canada , with revenues ranging from $125 million to $2 billion.
He has extensive experience leading teams across the entire supply chain from creative and product development, manufacturing and distribution, and sales and marketing.
Before becoming CEO, Smith was a CFO and has managed all aspects of Finance including mergers and acquisitions, planning and reporting, accounting, benefits, and business unit financial support.
As a coach, Smith leverages a unique blend of technical expertise, work experience, and people leadership instincts to work with clients to create value. Smith has worked in and partnered with companies of all sizes and excelled in a long career working for a privately held, third-generation family-owned company.
Selected accomplishments
We pressure-test one decision you’re sitting on
Working with Smith
Smith Holland, Former President and CEO in Franchise, Multi-Site, and Consumer Services, is especially valuable to CEOs focused on M&A integration, marketing and growth, and sales acceleration.
Smith Holland has over 30 years of experience in the wholesale and retail consumer packaged goods industry. He served as President & CEO of three businesses including Crayola , Hallmark Global , and Hallmark Canada , with revenues ranging from $125 million to $2 billion.
Direct, operator-driven, and rooted in real P&L experience. Smith Holland coaches CEOs the way a former operator coaches, focused on the decisions that actually move the business, the metrics that expose the truth, and the leadership behaviors that compound over time.
Smith Holland is based in the United States and works with CEOs across North America and internationally through 1:1 coaching, board observation, and on-site strategic offsites as part of the CEO Coaching International team.
Companies coached by CEO Coaching International for two or more years have averaged 22.8%/yr revenue growth and 37.5%/yr EBITDA growth, roughly 2-3x U.S. benchmarks. Smith Holland coaches to the same operating standard: measurable growth, real leverage on the CEO's calendar, and a leadership team that can execute without you.
Same rooms, different scars
Don SchiavoneHudson, MASaaS Expert, Successful Entrepreneur And Operations LeaderView profile 
Mark MosesMiami Beach, FLFounding Partner & Executive Chairman of CEO Coaching InternationalView profile 
Craig ColemanPacific Palisades, CAFormer founder and CEO with 15 years of experience building, scaling, and successfully exiting a fintech company, now coaching founder-CEOs to scale their businesses, strengthen enterprise value, and create the option for a successful exit.View profile 
Sheldon HarrisMiami Beach, FLMulti-unit operator, franchise builder, and partner on the CEO Coaching International executive leadership team.View profile 
NEWSLETTER
A free weekly newsletter for growth-focused CEOs, strategy, exits, and what's actually working.
Unsubscribe anytime. We never share your email.
Request a session
Tell us where to reach you and when, we’ll route you to the right coach.
By submitting you agree to be contacted by CEO Coaching International. No spam. Confidential.
