Smith Holland has over 30 years of experience in the wholesale and retail consumer packaged goods industry. He served as President & CEO of several businesses with revenues ranging from $125 million to $2 billion, including Crayola, Hallmark Global, and Hallmark Canada.
The operator behind the coach
Smith Holland has over 30 years of experience in the wholesale and retail consumer packaged goods industry. He served as President & CEO of three businesses including Crayola , Hallmark Global , and Hallmark Canada , with revenues ranging from $125 million to $2 billion.
He has extensive experience leading teams across the entire supply chain from creative and product development, manufacturing and distribution, and sales and marketing.
Before becoming CEO, Smith was a CFO and has managed all aspects of Finance including mergers and acquisitions, planning and reporting, accounting, benefits, and business unit financial support.
As a coach, Smith leverages a unique blend of technical expertise, work experience, and people leadership instincts to work with clients to create value. Smith has worked in and partnered with companies of all sizes and excelled in a long career working for a privately held, third-generation family-owned company.
Selected accomplishments
No pitch · We pressure-test one decision you’re sitting on
Working with Smith
Smith Holland, Former President and COO in Franchise, Multi-Site, and Consumer Services, is especially valuable to CEOs focused on M&A integration, marketing and growth, and sales acceleration, particularly in Retail and Consumer and adjacent sectors.
Smith Holland has over 30 years of experience in the wholesale and retail consumer packaged goods industry. He served as President & CEO of three businesses including Crayola , Hallmark Global , and Hallmark Canada , with revenues ranging from $125 million to $2 billion.
Direct, operator-driven, and rooted in real P&L experience. Smith Holland coaches CEOs the way a former operator coaches, focused on the decisions that actually move the business, the metrics that expose the truth, and the leadership behaviors that compound over time.
Smith Holland is based in the United States and works with CEOs across North America and internationally through 1:1 coaching, board observation, and on-site strategic offsites as part of the CEO Coaching International team.
Companies coached by CEO Coaching International for two or more years have averaged 22.8%/yr revenue growth and 37.5%/yr EBITDA growth, roughly 2-3x U.S. benchmarks. Smith Holland coaches to the same operating standard: measurable growth, real leverage on the CEO's calendar, and a leadership team that can execute without you.
Same rooms, different scars
Don SchiavoneNationwide, USSaaS Expert, Successful Entrepreneur And Operations LeaderView profile 
Mark MosesMiami, FLFounding Partner & Executive Chairman of CEO Coaching InternationalView profile 
Craig ColemanNationwide, USFinancial Industry Disruptor and Entrepreneur / Partner in Charge of Marketing & Data Analytics of CEO Coaching InternationalView profile 
Sheldon HarrisPhoenix, AZMulti-unit operator, franchise builder, and partner on the CEO Coaching International executive leadership team.View profile 
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