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Spencer Shaffer
CEO CoachSaaS Operator
SENIOR COACH · M&A INTEGRATION & SAAS SCALING// Certified coach

Spencer Shaffer.

Spencer Shaffer is a four-time CEO and entrepreneur who provides valuable insights into private engineering services, energy, technology, SaaS, and software. He draws from 26 years of leadership and management experience to advise on business planning, strategy and execution, fundraising, financial management, change management, human capital management, culture building, M&A, executive coaching, and leadership and team development.

26+
Years operating
40+
CEOs coached
3
Core specialties
3
Industries served

The operator behind the coach

Spencer Shaffer is a four-time CEO and entrepreneur who provides valuable insights into private engineering services , energy , technology , SaaS , and software . He draws from 26 years of leadership and management experience to advise on business planning, strategy and execution, fundraising, financial management, change management, human capital management, culture building, M&A, executive coaching, and leadership and team development.

Spencer is passionate about inspiring others to find the best in themselves and then giving them the confidence to turn that into actionable results. He is a builder of people, teams & cultures.

As the CEO of ETC Group of Companies , Spencer spent five years acquiring portfolio businesses, scaling them, and leading the M&A process. All three businesses were sold to a strategic buyer in 2022. He also dedicated his time to leadership development and mentoring, inspiring and guiding others to achieve their full potential. His role as a mentor and leader is a testament to his commitment to personal and professional growth. He orchestrated the integration of new initiatives, acquisitions, and technologies, resulting in enhanced operational efficiency and sustained growth. He collaborated cross-functionally to ensure clarity and alignment, drive strategic outcomes, and maximize ROI.

Spencer has led and served on many for-profit and nonprofit boards and has devoted time, talents, and resources to causes he is passionate about. He enjoys spending time and traveling with his wife of 29 years, Shauna Shaffer, and their three adult children. Spencer also speaks fluent Spanish and spent two years living in Argentina. He is an avid backcountry and alpine skier, mountain biker, golfer, cyclist, hiker, and fly fisherman. He resides in Salt Lake City, Utah.

Selected accomplishments

  • Spencer Shaffer is a four-time CEO and entrepreneur who provides valuable insights into private engineering services, energy, technology, SaaS, and software.
  • As the CEO of ETC Group of Companies, Spencer spent five years acquiring portfolio businesses, scaling them, and leading the M&A process.
  • All three businesses were sold to a strategic buyer in 2022.

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Working with Spencer

Questions CEOs ask about Spencer

Who is Spencer Shaffer best suited to coach?

Spencer Shaffer, Consumer Products and Multi-Site Operator, is especially valuable to CEOs focused on M&A integration, SaaS scaling, and multi-site operations, particularly in SaaS and adjacent sectors.

What is Spencer Shaffer's operating background?

Spencer Shaffer is a four-time CEO and entrepreneur who provides valuable insights into private engineering services , energy , technology , SaaS , and software . He draws from 26 years of leadership and management experience to advise on business planning, strategy and execution, fundraising, financial management, change management, human capital management, culture building, M&A, executive coaching, and leadership and team development.

What is Spencer Shaffer's coaching style?

Direct, operator-driven, and rooted in real P&L experience. Spencer Shaffer coaches CEOs the way a former operator coaches, focused on the decisions that actually move the business, the metrics that expose the truth, and the leadership behaviors that compound over time.

Where is Spencer Shaffer based and how do engagements work?

Spencer Shaffer is based in the United States and works with CEOs across North America and internationally through 1:1 coaching, board observation, and on-site strategic offsites as part of the CEO Coaching International team.

What kind of results do CEOs see working with Spencer Shaffer?

Companies coached by CEO Coaching International for two or more years have averaged 22.8%/yr revenue growth and 37.5%/yr EBITDA growth, roughly 2-3x U.S. benchmarks. Spencer Shaffer coaches to the same operating standard: measurable growth, real leverage on the CEO's calendar, and a leadership team that can execute without you.

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