Randy Wootton is a SaaS executive, board member, and advisor with over two decades of experience leading high-growth companies through strategic inflection points. Most recently, Randy was tapped by Battery Ventures to serve as CEO of Maxio and execute the merger of two companies. Earlier, Randy served as CEO of RocketFuel (NASDAQ: FUEL) and Percolate (acquired by Seismic), where he drove successful turnarounds and exits.
The operator behind the coach
Randy Wootton is a SaaS executive, board member, and advisor with over two decades of experience leading high-growth companies through strategic inflection points and technology shifts.
Most recently, Randy was brought in as CEO of Maxio (a billing, RevRec, and reporting platform) to lead the merger of SaaSOptics and Chargify. Earlier, he led RocketFuel (NASDAQ: FUEL) , one of the first AI-driven marketplaces, and Percolate (a Content Orchestration Platform acquired by Seismic), where he drove successful turnarounds and exits.
Randy currently serves on the board of Opal , a content strategy platform, and has been advising CEOs on growth, go-to-market, and AI adoption. Specifically, he helps SaaS companies develop and operationalize AI and data strategies , leveraging his experience leading both first-generation AI companies and advising today’s AI-first & Agentic-AI innovators.
Selected accomplishments
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Working with Randy
Randy Wootton, CEO of RocketFuel, Percolate and Maxio, is especially valuable to CEOs focused on SaaS scaling, turnarounds, and exit prep.
Randy Wootton's background: CEO of RocketFuel, Percolate and Maxio. Deep operating experience across SaaS, Technology, AI and Data. That P&L perspective is what makes the coaching land.
Direct, operator-driven, and rooted in real P&L experience. Randy Wootton coaches CEOs the way a former operator coaches, focused on the decisions that actually move the business, the metrics that expose the truth, and the leadership behaviors that compound over time.
Randy Wootton is based in the United States and works with CEOs across North America and internationally through 1:1 coaching, board observation, and on-site strategic offsites as part of the CEO Coaching International team.
Companies coached by CEO Coaching International for two or more years have averaged 22.8%/yr revenue growth and 37.5%/yr EBITDA growth, roughly 2-3x U.S. benchmarks. Randy Wootton coaches to the same operating standard: measurable growth, real leverage on the CEO's calendar, and a leadership team that can execute without you.
Same rooms, different scars
Mark MosesMiami Beach, FLFounding Partner & Executive Chairman of CEO Coaching InternationalView profile 
Craig ColemanPacific Palisades, CAFormer founder and CEO with 15 years of experience building, scaling, and successfully exiting a fintech company, now coaching founder-CEOs to scale their businesses, strengthen enterprise value, and create the option for a successful exit.View profile 
Sheldon HarrisMiami Beach, FLMulti-unit operator, franchise builder, and partner on the CEO Coaching International executive leadership team.View profile 
Cynthia ClevelandLos Angeles, CAFormer Universal Studios Worldwide PresidentView profile 
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