One operating system. The same Make BIG Happen framework our coaches run with 3,500+ CEOs and senior leaders across 94 countries, written down.
By Mark Moses. The premise is that the ceiling is not strategy, it is the leader. What changes when a CEO has the courage to be coached: someone outside the seat who will tell the truth, ask the question nobody else will, and hold them to the number.
Drawn from CEOs who went from near bankruptcy to billion dollar exits, it closes on the 90-Day Challenge, the framework that turns the decision to be coached into a cadence you can run.
By Mark Moses, Don Schiavone, Craig Coleman and Chris Larkins. The complete Make BIG Happen System, applied end to end: how to set the unreasonable target, then build the plan that makes it survivable.
It closes on the part most CEOs skip, the accountability cadence, weekly and quarterly, that turns the target into a hit number instead of a wish.
The four questions every CEO has to keep answering: what do you want, what has to happen, what could get in the way, and how do you hold yourself accountable.
This is the origin of the framework, written from Mark Moses’s own operating years and the first cohort of CEOs he coached through it.
The full framework, written out, no gate on the reading.
Operators and coaches on what actually moved the number.
The worksheets our coaches put in front of CEOs in week one.
Written by Mark Moses, Founding Partner & Executive Chairman
He built and sold two companies of his own before coaching CEOs, and he wrote the system from what worked in that seat.
Coaching is by application. A partner reads every one personally.
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