Former CEO and COO at Chiquita Brands, Newell Brands, and Procter & Gamble
The operator behind the coach
Tanios Viviani is a successful and energetic inside entrepreneur with a proven +30-year track record of innovating brands for high growth, executing digital transformation, establishing efficient supply-chain structures, negotiating alliances and M&A, and building high-performing teams for public, family-owned, and private equity portfolio companies.
Tanios is fourth generation in a family of entrepreneurs in the food, retail, and hospitality industries. He has led several global consumer product companies as CEO, COO, and President, with revenue ranging from $20 million to $3 billion, in North America, Europe, Asia-Pacific, and Latin America for Procter & Gamble, Chiquita Brands, and Newell Brands.
He draws from his love for speed as a pilot and motorcyclist to help leaders rapid prototype their growth vision. He integrates the needs of the individual, the requirements for business success, and the possibilities of technology to create “play to win” strategies. He inspires leaders to be courageous and bold, and not waste time on things that hold them back from reaching their full potential.
Selected accomplishments
We pressure-test one decision you’re sitting on
Working with Tanios
Tanios Viviani, Former President of Fresh Del Monte and Global Consumer Products CEO, is especially valuable to CEOs focused on M&A integration, PE-backed scale, and transformation.
Tanios Viviani is a successful and energetic inside entrepreneur with a proven +30-year track record of innovating brands for high growth, executing digital transformation, establishing efficient supply-chain structures, negotiating alliances and M&A, and building high-performing teams for public, family-owned, and private equity portfolio companies.
Direct, operator-driven, and rooted in real P&L experience. Tanios Viviani coaches CEOs the way a former operator coaches, focused on the decisions that actually move the business, the metrics that expose the truth, and the leadership behaviors that compound over time.
Tanios Viviani is based in the United States and works with CEOs across North America and internationally through 1:1 coaching, board observation, and on-site strategic offsites as part of the CEO Coaching International team.
Companies coached by CEO Coaching International for two or more years have averaged 22.8%/yr revenue growth and 37.5%/yr EBITDA growth, roughly 2-3x U.S. benchmarks. Tanios Viviani coaches to the same operating standard: measurable growth, real leverage on the CEO's calendar, and a leadership team that can execute without you.
Same rooms, different scars
Mark MosesMiami Beach, FLFounding Partner & Executive Chairman of CEO Coaching InternationalView profile 
Craig ColemanPacific Palisades, CAFormer founder and CEO with 15 years of experience building, scaling, and successfully exiting a fintech company, now coaching founder-CEOs to scale their businesses, strengthen enterprise value, and create the option for a successful exit.View profile 
Sheldon HarrisMiami Beach, FLMulti-unit operator, franchise builder, and partner on the CEO Coaching International executive leadership team.View profile 
Cynthia ClevelandWestlake Village, CAFormer Universal Studios Worldwide PresidentView profile 
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