Jason Reid



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Why Coaching?

In 20+ years of being a serial entrepreneur, Jason can say, beyond a shadow of a doubt, he would not be where he is today without great coaching. Jason’s coaches have given him a perspective that he did not have. They held him accountable for what he committed to accomplishing. They gave him real-world examples of what could happen if he made certain decisions, and, most of all, helped him work through the business strategies that helped build his company.

Business Basics

Jason is the co-founder of the National Services group. NSG is the majority owner of College Work Painting and Empire Construction and Painting. College Works employs college students to paint residential homes across the USA. Operating in thirty states, CWP employs over 2,000 people at the peak of its season every year. CWP is the largest exterior non-franchise residential repaint contractor in the country. Empire operates across the western USA and works with HOA, apartment, and commercial clients to fulfill their reconstruction and painting needs. Empire employs over 400 people year-round.

As a serial entrepreneur, Jason has also been an owner in other businesses over the last 25 years. A few of them include Platinum Capital, a leading national mortgage bank; Codeit Computing, a software firm with offices on the east and west coasts which did business with the likes of Cisco and the United Nations; New Image, a Home Depot installation partner covering over 900 stores nationwide. And there are others.

Extra Credit

Jason has been a Vistage member for 18 years as well as a member of YEO, YPO and currently WPO This has put him on the board of advisors for over 50 businesses ranging in size from a few million in sales to well over a billion.


In the last ten years, Jason has earned his Black Belt in Tae Kwon Do. He has also competed in Ironman races around the world, competing in seven 70.3 Ironmans, as well as two full books, and is currently working on his sixth screenplay. He enjoys playing guitar, cooking, and spending time with his wife of 20 years and four children ages 9 to 16.

Jason as a Coach

Jason’s greatest hobby and passion is business. Because of this, he works with a limited number of coaching clients. Jason remains very active in the day-to-day operations of the companies he co-founded.

Coaching Process

Phone meetings are one hour every two weeks. Prior to each meeting, the client must send an email update of what was accomplished during the previous two weeks, what they would like to focus their meeting on, and any other relevant data points. At the end of the meeting, the client sends a summary email with exactly what they took out of the meeting and what they are committing to for the next two weeks.

Coaching is a two-way street. In the event you do not feel that you are receiving the value you were looking for, you can stop the coaching sessions. Likewise, if you are not focused and actually accomplishing what is agreed upon, Jason reserves the right to end the relationship as well.


  • Small talk is for another day. Call time is limited and the focus must be on the issues.
  • Profit is the reason you are in business. Each decision and strategy worked on must have the goal of increasing profitability.
  • Honesty, this process only works if you are 100% honest about your situation.
  • Jason is not your therapist. Therapists are cheaper and don’t care how profitable you are.
  • This entire coaching process is about GROWTH. If you are not committed to growing the top line and bottom line of your company, you don’t need Jason.
  • Relationships drive business — internally and externally. They ultimately drive our bottom line. If you don’t agree, then our coaching relationship won’t work.
  • Focus on what makes money. Entrepreneurs have a tendency to chase marginal opportunities. Coaching will help vet those opportunities.
  • Build a top-performing culture. This means you will identify top performers and train, nurture, and motivate them to success while moving bottom performers to a new home.
  • You will narrow your focus down to what is truly important and what can actually be accomplished in the time allowed.
  • You will explore your liabilities and what really keeps you up at night and create a plan to deal with them.
  • This time is about working on the business, not in the business.
  • Some of your people are in the wrong seat on the bus. Changing this will change their lives and your business.
  • Balance is the key to a successful career. It’s not about building to sell. It’s about building something that you wake up every day excited to be a part of.
  • The key to your success is finding a marketing and sales model that is predictable, replicable, and scalable.