Six-time CEO, four-time founder, professor, and author specializing in innovation and product management.
The operator behind the coach
Greg Coticchia is a six-time CEO, award-winning entrepreneur, business leader, professor, and author with over 30 years of experience in tech products and services. He most recently served as CEO and board member of Sopheon (LON: SPE), a leader in enterprise innovation and product management software, through its successful exit to PE firm Resurgens Technology.
Earlier in his career Greg participated in 14 start-ups (founding four), raised over $73M in venture capital, and actively participated in more than 17 mergers and acquisitions. He has been involved in or responsible for the launch of over 100 products and solutions across companies ranging from $0M to $1B+ in revenue.
Greg created and launched Carnegie Mellon University’s Master’s Program in Product Management, the world’s first product management degree, and served as its founding executive director. He teaches B2B marketing at the University of Pittsburgh Katz School of Business and is the author of “Start Your Startup Right.” He has been a three-time Ernst & Young Entrepreneur of the Year finalist and a Tech 50 CEO of the Year finalist.
Selected accomplishments
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Working with Greg
Founder-CEOs and product-led CEOs of $10M–$500M tech, software, and innovation-driven businesses. Greg is especially valuable to operators wrestling with product strategy, pricing, scaling the executive team, and preparing for strategic or PE exits.
Greg is a six-time CEO and four-time founder with 30+ years in tech. He led Sopheon (LON: SPE) through a successful PE exit to Resurgens Technology, has been an executive in companies ranging from $0M to $1B+, raised $73M+ in venture capital, and participated in 17+ M&A transactions.
Yes. Greg founded Carnegie Mellon University's Master's Program in Product Management, the world's first PM degree, and teaches B2B marketing at the University of Pittsburgh. He is one of the few CEO coaches in the firm who has built the product discipline at the academic level.
He has been involved in 17+ acquisitions as both buyer and seller, including the Sopheon exit. His coaching covers deal thesis, diligence focus areas, integration planning, leadership retention, and the operating cadence that separates accretive deals from value destroyers.
Greg is based in Pittsburgh, PA, and works with CEOs across North America via 1:1 sessions, board observation, and on-site leadership workshops. He maintains an active academic and writing schedule alongside his coaching practice.
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