Multi-unit operator, franchise builder, and partner on the CEO Coaching International executive leadership team.
The operator behind the coach
Sheldon Harris is a Partner and member of the executive leadership team at CEO Coaching International. He is a highly successful entrepreneur and multi-unit operator who coaches business owners and executives to grow revenue, profit, and people.
Sheldon served as President of Cold Stone Creamery, where he led system-wide revenue to $500M across 1,400 stores and 15,000 employees worldwide. Before that he ran warehouses for Costco across Alaska, Oregon, and Utah, and led Costco’s market entry into Russia. He has served as interim CEO of a 180-unit franchise concept and a manufacturer/distributor of organic gardening products.
Sheldon has advised The Ken Blanchard Companies and an international e-learning language platform, serves as Executive in Residence at Grand Canyon University, and teaches in the GCU Executive MBA program. He mentors emerging founders through NACET and the Center for Entrepreneurial Innovation.
Selected accomplishments
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Working with Sheldon
CEOs and presidents of $20M–$500M consumer, retail, franchise, and multi-site operating businesses. He is especially effective with operators scaling unit counts, professionalizing the leadership team, or turning around an underperforming concept.
Sheldon was President of Cold Stone Creamery, where he scaled system-wide revenue to $500M across 1,400 stores and 15,000 employees globally. Earlier he ran warehouses for Costco in three states and led Costco's market entry into Russia. He has also served as interim CEO of a 180-unit franchise concept and a manufacturer/distributor.
Yes. Multi-unit franchise systems are his core operating discipline. He coaches franchisor CEOs on unit-level economics, franchisee development, area-developer strategy, and the cultural work that separates a system that compounds from one that stalls.
Direct, accountability-driven, and rooted in real operating experience. He holds CEOs to the activities that actually drive results and refuses to let them hide behind vanity metrics or politics.
Sheldon is based in Phoenix, AZ. He works with CEOs across North America through 1:1 sessions, board observation, and on-site offsites, and is part of the CEO Coaching International executive leadership team.
Same rooms, different scars
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Mark MosesMiami Beach, FLFounding Partner & Executive Chairman of CEO Coaching InternationalView profile 
Craig ColemanPacific Palisades, CAFinancial Industry Disruptor & Entrepreneur | Over a 20-year period, Craig has built and grown successful companies in both the finance and payment processing industries.View profile 
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