Lisa Tanzer

Lisa Tanzer is an accomplished executive with over 30 years of experience including 10 years in CEO and President roles and 10 years in CMO/Head of Marketing roles. She has successfully executed business strategies and transformed brands for Fortune 1000 companies including Gillette, Staples, and Hasbro as well as privately held and venture and private equity-backed small to mid-sized companies. Lisa draws her experience from a wide range of industries, including Consumer Products, Business-To-Business Products and Services, Apparel, Education, Media, and Entertainment.

Lisa’s strengths in strategy, brand building, marketing, and product development combined with a keen focus on financial performance, operational effectiveness, and culture, have yielded consistently strong financial results. She has supported securing capital rounds, integrating several acquisitions, an initial public offering, and strategic exits. She values making a positive impact beyond financial results and has been successful in building strong company cultures, aligning employee incentives, and ensuring customer and employee satisfaction. Lisa combines her 30+ years of experience leading successful teams and enterprises with her formal education, which includes an MBA from Harvard Business School and a BA from Tufts University.

Professional Highlights:

• Current Senior Advisor to Katie Couric Media and former President of Katie Couric Media Marketplace. In that role, Lisa partnered with Katie Couric and John Molner to develop and oversee Katie Couric Media Marketplace, a sister company to Katie Couric Media focused on building high-impact content and marketing strategies for emerging purpose-driven brands.
• CEO and Board Member at Beacon Wellness Brands, a private equity-backed company in the mass market beauty and personal care sector. Under Lisa’s leadership, the team improved operating margin by over 50% through operational efficiencies, sourcing, and product cost reductions while doubling e-commerce revenue.
• President of Life is Good Company, a $100M+ positive lifestyle apparel brand where she led the company in a turnaround that resulted in a 14% revenue CAGR, the highest revenue in the company’s 26-year history and an incremental $100 million in valuation. Lisa focused on stabilizing the business P&L, strengthening the core product line, building the leadership team, and pivoting to a direct-to-consumer, speed-to-market model. She previously led the Marketing Team at Life is Good and was a founding member of the Board of Directors of the non-profit organization, The Life is Good Kids Foundation, where she served for over 25 years.
• Lisa is known for leading several successful brand transformations as an executive and business consultant, including being retained to reposition the Staples brand which resulted in Staples EASY/Easy Button campaign.

Lisa is passionate about using her experiences to inspire and help others reach their personal and professional goals and is a speaker on the topics of strategy, marketing, leadership, and women-in-business at corporate conferences, educational institutions, and women’s events.

Lisa was raised and currently resides in Boston, MA and has two adult children who live in the greater Boston area. When not in Boston, she enjoys spending time on Cape Cod where she enjoys an active, outdoor lifestyle.

Featured Podcast:

Listen to Lisa’s podcast episode, “The Five Traits of High-Performing Teams With Lisa Tanzer“