The operator behind the coach
Lisa Tanzer is an accomplished executive with over 30 years of experience, including 10 years in CEO and President roles and 10 years in CMO/Head of Marketing roles. She has executed business strategies and transformed brands for Fortune 1000 companies including Gillette, Staples, and Hasbro, alongside privately held, venture-backed, and PE-backed small- to mid-sized companies across consumer products, B2B services, apparel, education, media, and entertainment.
Lisa is currently Senior Advisor to Katie Couric Media and former President of Katie Couric Media Marketplace. As CEO and Board Member of Beacon Wellness Brands, a PE-backed mass-market beauty and personal care company, she improved operating margin by over 50% through operational efficiencies and cost reductions while doubling e-commerce revenue. As President of Life is Good Company, she led the $100M+ positive lifestyle apparel brand through a turnaround that produced a 14% revenue CAGR, the highest revenue in the company’s 26-year history, and $100M of incremental valuation.
Lisa is known for leading brand transformations as both an executive and consultant, including the iconic Staples “Easy Button” campaign repositioning. She holds an MBA from Harvard Business School and a BA from Tufts University, and serves on the board of the Life is Good Kids Foundation.
Selected accomplishments
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Working with Lisa
CEOs of $20M–$300M consumer products, apparel, media, and PE-backed brand businesses. Lisa is especially powerful for operators leading a turnaround, a brand repositioning, a DTC pivot, or a sponsor-backed margin-expansion plan.
30+ years across Gillette, Staples, Hasbro, and PE-backed mid-market companies. As CEO of Beacon Wellness Brands she lifted operating margin by 50%+; as President of Life is Good she led a $100M+ turnaround to a 14% CAGR and the highest revenue in the company's 26-year history.
Yes, it is a core strength. She spent 10 years as CMO/Head of Marketing before her CEO seats and led the Staples brand reposition behind the Easy Button campaign. She brings rigorous brand and product-marketing fluency alongside her CEO experience.
Yes. She has run a PE-backed CEO seat at Beacon Wellness and currently serves as Senior Advisor to Katie Couric Media. She is fluent in sponsor board dynamics, value-creation plans, and pre-exit operational sequencing.
Lisa is based in Boston, MA. She coaches CEOs across North America through 1:1 sessions, board observation, and strategic offsites, and frequently speaks at corporate conferences and women-in-business events.
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