
Recycling Business Executive and Longtime CEO
The operator behind the coach
John Daniel is a proven leader with 25 years of experience taking companies through turnarounds, then onto rapid, profitable growth. During this time, he has successfully acquired and integrated seven companies and completed six different turnarounds. Additionally, he has led three successful startups including co-developing a $100 million international trading business. John is currently the CEO of Canusa Hershman, a $400 million dollar international supplier of raw materials to the paper, plastic, and metals industries.
Prior to Canusa Hershman, John was the CEO of Federal International Recycling and Waste Solutions . As the CEO, he reversed losses of over $500,000 annually and then led the company to a CAGR of profits exceeding 44% over an 11-year period. John was instrumental in transforming the organization from an individually owned business into a family office with a formal board of directors.
John has a B.A. in Chemistry and MBA from St. Louis University. He has been married for 30 years to his wife Rita and has two sons, 15-year-old Matthew and 23-year-old Thomas. He enjoys spending weekends with his boys, mountain biking, playing video games, jumping at trampoline parks, riding at skate parks, and indoor rock climbing; he also loves spending weekend evenings eating out with his wife. His hobbies include running, biking, and lifting weights. John has completed numerous endurance events including marathons, triathlons, and the infamous Class #69 GoRuck Heavy, a 27-hour endurance event with an 80% dropout rate.
Selected accomplishments
We pressure-test one decision you’re sitting on
Working with John
John Daniel, Recycling Business Executive and Longtime CEO, is especially valuable to CEOs focused on turnarounds, international expansion, and leadership team build.
John Daniel is a proven leader with 25 years of experience taking companies through turnarounds, then onto rapid, profitable growth. During this time, he has successfully acquired and integrated seven companies and completed six different turnarounds. Additionally, he has led three successful startups including co-developing a $100 million international trading business. John is currently the CEO of Canusa Hershman, a $400 million dollar international supplier of raw materials to the paper, plastic, and metals industries.
Direct, operator-driven, and rooted in real P&L experience. John Daniel coaches CEOs the way a former operator coaches, focused on the decisions that actually move the business, the metrics that expose the truth, and the leadership behaviors that compound over time.
John Daniel is based in the United States and works with CEOs across North America and internationally through 1:1 coaching, board observation, and on-site strategic offsites as part of the CEO Coaching International team.
Companies coached by CEO Coaching International for two or more years have averaged 22.8%/yr revenue growth and 37.5%/yr EBITDA growth, roughly 2-3x U.S. benchmarks. John Daniel coaches to the same operating standard: measurable growth, real leverage on the CEO's calendar, and a leadership team that can execute without you.
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