Matt Shearer

Matt Shearer is a highly motivated Business Leader and Brand Management Executive with over 23 years of experience building Teams and driving Results on a Global scale.  He is a proven Operator & General Manager with extensive experience establishing market start-ups and repositioning and restructuring distressed businesses while scaling growth and driving operational efficiency.

Matt’s lifelong connection to sport helps to define his transformational leadership style.  He is a culture-driven, non-hierarchal leader and architect of cross-functional and collaborative organizations.  He leverages a strategic Go-To-Market process to feed prescriptive results.

A consummate Team player, Matt leads on the premise of driving Ownership and Accountability to foster a winning Culture and Mindset throughout the organization.

Extensive experience in:

• Brand Building/Positioning
• Leadership & Culture
• Team & Organizational Development
• Distribution & Sales Strategy
• Consumer/Customer Segmentation
• Change Management
• Establishment of Operating Rhythm
• Go-To-Market & Operational Strategy

Professional Summary

• Matt spent over 20 years at Under Armour and played a major role in the early stages of Brand and Business Development, with significant focus elevating the Brand on an international level.
• In 2003, he opened and established the brand’s Canadian subsidiary, building the cross-functional Team and taking it from start-up to over $400m across all channels of distribution (Distributor, Wholesale, Retail, Digital, Licensee).
• In 2008, he pioneered the company’s addition of the Americas region, assuming leadership responsibility of subsidiary and distributor markets in Mexico, South America, Australia, and New Zealand, while driving YOY double-digit growth across all markets in the portfolio.
• In 2012, Matt relocated to Amsterdam to lead the EMEA region, where he was responsible for restructuring the Brand’s regional Team and Brand position in 25+ markets within Europe.
• He returned to Canada in 2015 to resume the responsibility of the Canadian business, as well as take on the leadership of Under Armour’s $500m Outdoor division.
• In 2018, Matt again expanded on his Canadian responsibilities, being elevated to oversee Under Armour’s North America Operations, a $3.5b region.