Christopher Larkins

Professional Highlights

Chris Larkins is a Partner and member of the Executive Leadership of CEO Coaching International.  In addition to serving as an active coach to over a dozen CEOs and their leadership teams, Chris leads a critical arm of the firm’s growth by identifying and retaining new coaches – all of whom, as successful former Presidents and CEOs themselves, have also made BIG happen.

Chris has always relished being told that something was impossible, only to find the way to prove skeptics wrong and accomplish it anyway.  A natural challenger, he has a reputation for his willingness to question the conventional wisdom, and thereby channel new insights into the development and execution of effective strategies for quick, significant impact.  He has been recognized multiple times for taking organizations to #1 in their space – including, as turnaround hired gun, several “worst to first” transformations.

Chris is particularly known for creating world-class sales processes, playbooks and teams that generate rapid revenue growth.  He combines this with an unyielding commitment to operational excellence and customer experience.  Chris believes that the costliest and most difficult thing for competitors to replicate is not a product or marketing campaign, but rather flawless execution on everything from sales to operations.  Frequently, the seemingly less glamorous work of thinking ‘Inside the Box’ – hiring the best people in the world, establishing world-class processes, meticulously tracking leading activities, and investing in ways to deliver your product or service better than anyone else – wins out over focusing solely on innovation and creativity.

His experience growing businesses across numerous industries and platforms makes Chris especially unique.  Immediately prior to joining CEO Coaching International, Chris served dual roles as regional President and corporate COO of Prime Communications, AT&T’s largest authorized retail chain, which tripled in size to 600 locations during his tenure – with most locations added via M&A of other chains.  He built the engine that produced record gross profit across the enterprise, and the operational infrastructure to support the tripling of the company’s footprint in less than three years.

Chris has over 20 years’ experience serving as President or Managing Partner of numerous companies in consumer services, distribution, manufacturing, and international business.  He has established supply chains and subsidiary operations around the globe, particularly in Latin America and India.  In all cases, Chris proved himself to be a powerful renovator and an agent for change – leading aggressive turnarounds of distressed companies, and/or helping them transform their businesses in the face of adverse market conditions or deteriorating performance.