Mike Morris

Marketing Strategy Expert

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Mike Morris specializes in working with clients to help them grow their sales and lead generation efforts through analytically-based marketing.  Mike’s consulting approach starts with getting an understanding of the value a new customer brings the firm them moves to assessing the existing customer and lead acquisition sources and finally working with clients to optimize and put processes in place to identify new opportunities for growth.  Mike is deeply analytical and strives to model and test everything.

Specialties

  • Founder-Led & Family-Owned Generational Firms
  • Public, Private & PE-Backed Businesses
  • Businesses from $15M to $2B in Revenue

Industry Experience

  • Manufacturing, Supply Chain & 2 Step Distribution
  • Branded Products & NPD Processes
  • Durable Goods, Building Products, E-Commerce
  • Sales & Operations Expert

Career Highlights

  • Deep expertise with high volume SaaS customer acquisition and lead generation strategies and tactics
  • As VP, Customer Acquisition and Retention at Grasshopper, The Entrepreneur’s Phone System, tripled the customer acquisition rate and doubled revenue in 3 years without increasing spending which led to a successful sale of the business to Citrix for $170MM+
  • Consulted for clients such as Thomson Financial, Amtrak, Standard & Poor’s, PSEG, Safeco, and others with Deloitte Consulting and with boutique firms
  • Doubled the revenue of an engineering software business unit in revenue in 2 years – led all product management and marketing and managed direct and indirect sales channels
  • MBA from the Tepper School of Business at Carnegie Mellon University
  • BS in Nuclear Engineering from Rensselaer Polytechnic Institute

Personal Highlights

  • Married with 4 children
  • Actively training to compete in my second full Ironman triathlon – the first time was just to finish – this one is for a decent time
  • Regularly coach my father in our family-owned 3rd generation foodservice distribution firm
  • Working through hiking all the mountains in the Presidential Range with my kids