Four questions. Five rhythms. One operating system used by 3,500+ CEOs to grow revenue at 22.8%/yr per year.
Every Make BIG Happen engagement returns to these four questions every week, every quarter, every year.
What do you want?
Crystallize the Huge Outrageous Targets (HOTs), the 3-year revenue, EBITDA, and enterprise-value goals that everything else serves.
What do you have to do?
Translate the HOTs into an annual plan with named owners, measurable outcomes, and quarterly milestones.
What could get in the way?
Pre-mortem every quarter, the people, capital, systems, and market shifts most likely to derail the plan.
How do you hold yourself accountable?
A monthly Financial Performance Review and Strategic Assessment. Numbers don't lie. Cadence beats willpower.
A nested cadence, annual to daily, that turns vision into measurable execution.
Pressure-test Vision, Mission, Culture, Unique Value Prop, HOTs, and the Org of the Future.
Translate the annual plan into 90 days of focused execution with named owners.
Two sessions every month keep momentum honest and flag drift early.
Engaged, autonomous teams that ship the quarterly outcomes, not the tasks.
A-player focus, self-assessment, feedback loops, time mastery.
Make BIG Happen is a CEO operating system built by Mark Moses, founder of CEO Coaching International, and documented in the bestselling Forbes Books title of the same name. It is organized around four core questions, What do you want? What do you have to do? What could get in the way? How do you hold yourself accountable?, and a five-tier cadence (annual, quarterly, monthly, weekly, daily) that turns vision into measurable execution.
Mark Moses, Founding Partner & Executive Chairman of CEO Coaching International. Mark built three multi-million dollar companies, won Entrepreneur of the Year, and has personally coached hundreds of CEOs. The system is published by Forbes Books and available on Audible.
HOTs are the 3-year revenue, EBITDA, and enterprise-value goals that anchor every other decision in the business. They are deliberately bigger than what feels reasonable, the point is to force resource allocation, leadership upgrades, and strategic clarity that incremental goals never trigger.
A quarterly alignment session that translates the annual plan into 90 days of focused execution. Each goal has a named owner, a measurable outcome, and a clear definition of done. The cadence prevents the most common CEO failure mode: confusing activity with progress.
Yes. The Make BIG Happen system is portfolio-independent. It is used by founder-CEOs of bootstrapped $5M companies, PE-backed CEOs of $500M platforms, and public-company executives. The cadence and questions scale; the level of rigor and the supporting tools change.
The book is available from Forbes Books at https://books.forbes.com/books/make-big-happen/ and in audiobook form on Audible at https://www.audible.com/pd/Make-Big-Happen-Audiobook/B01BMRIBWI. CEO Coaching International clients also receive the full toolkit (Vision/HOTs templates, planning pre-work, dashboards) as part of every engagement.
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