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WATCH | Learning Workshop Series: Marketing Evolution

Marketing that converts: what today's buyers actually want.

AUG 7, 2025Virtual

Event summary

Your buyers have changed. If your marketing hasn’t, you’re losing deals, and you might not even know it.

Watch our eye-opening virtual CEOCI Learning Workshop: Marketing That Converts: What Today’s Buyers Actually Want, recorded on Thursday, August 7, at 9am PT / 12pm ET.

In this strategic, fast-paced session led by Karen Hayward, Managing Partner of Chief Outsiders, you’ll discover how the B2B buying journey has been quietly but radically transformed. The modern buyer doesn’t want to be pitched—they want proof. They expect seamless, self-directed, digital-first interactions. And most tellingly: 72% would rather avoid a sales rep altogether.

Your sales and marketing strategy must adapt, or risk becoming irrelevant.

Watch the recording

What was covered

  • Shift Marketing to Match Buyer Behavior – Serve the self-directed buyer with transparent pricing, demos, and authentic reviews.
  • Bake Loyalty Builders into Your Offer – Guarantees, product availability online, easy omnichannel buying, and rapid expert service.
  • Start With Market Intelligence – Use NPS, employee input, and independent win/loss analysis before committing to tactics.
  • Tighten Sales–Marketing Coordination – Agree on ideal lead definitions, enforce SLAs, and measure process and results.
  • Win in the AI Search Era – Boost AI visibility, strengthen SEO, and track ROI-driven metrics.

In the room

Karen HaywardManaging Partner

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