Our strategic planning process helps you proactively identify your BIG goals for the future, translate them into an execution plan, and track progress through annual and quarterly planning sessions. These sessions are transformative and the most important meeting on your calendar outside of family commitments.
How it Works
Establish and maintain strategic planning sessions in your organization to set, create, and track your ongoing growth
progress. These three steps are essential to crafting a focused planning session that will set a strong tone for the year ahead.
1:
Set Your Vision
If you don’t know where you’re going—you won’t get there. We help you articulate a clear vision for your company for the next 5 years and determine what needs to be done to reach that Huge Outrageous Target (HOT).
2:
Assign Homework
We help you prep for your upcoming session by guiding you through the process of sharing your 10,000- foot view of the year ahead and some context on where you see your company and your industry heading. The answers —and yours — are going to form the blueprint for what you cover at your annual planning meeting.
3:
Hire a Facilitator
The been-there, done-that coaches at CEO Coaching International are experts at running virtually or in-person planning sessions. They know how to probe when your team is not fully bought in, dig for root causes of issues being discussed, insist on defining measurable activities and outcomes for key initiatives and call out the elephant in the room that everyone is avoiding.
“By using the Make BIG Happen System, in less than seven years we’ve grown our company from a $6 million business that represented a mere fraction of our dreams, to a public corporation now trading on the Nasdaq at over $6 billion in value.”
— Bryce Maddock, CEO and Co-Founder, TaskUs
15 Steps to a Winning Annual Planning Session
FREE EBOOK
Effective annual planning is the number one differentiator between companies that stay small and companies that super-size their growth.
How does CEO coaching help with business strategy?
Coaches work with CEOs to refine their strategic vision, set priorities, and implement execution plans to achieve long-term business growth. Clients working with us for two years or more typically see revenue growth nearly 3X or more the U.S. Average and EBITDA growth more than 4X the U.S. Average.
Why should I use a coach for my strategic planning?
When the CEO facilitates, team members may withhold honest feedback because they’re worried about how they are perceived in front of the “boss.” This holds your entire team back from creating a strategic plan that’s realistic—and pushes you to think BIG.
This also keeps a CEO from thinking deeply themselves on their strategic initiatives and can prevent your team from understanding your vision. Using a coach allows the CEO to fully participate in the conversation, so every voice is heard and the session stays focused and productive.
How can a CEO coach help my business grow?
A CEO coach helps business leaders identify opportunities for growth, refine strategic plans, and improve execution. Through structured goal-setting, accountability, and expert advice, coaching helps CEOs scale their businesses, optimize performance, and achieve breakthrough success.
How can a CEO coach help with the annual planning process?
Annual planning is one of the most important strategic initiatives in a business cycle. A coach acts as a neutral facilitator who brings structure, clarity, and accountability to annual planning. They help surface blind spots, pressure-test assumptions, and bring alignment to the team. A coach won’t tell you what to do—instead, they’ll guide you to self-reflect so that you can create a strategy that matches your goals and your values.
How can coaching help me hold my team accountable?
It’s easy to write down goals in a strategic planning session and another to actually get it done. Coaches help teams bring your strategic plan to life by creating dashboards and establishing a rhythm of weekly and quarterly progress check-ins. This keeps your entire team aligned toward your goals and makes sure that what you’re doing each day actually helps get them done.
Can coaching help my team figure out what’s holding us back?
Yes. From the first session, your coach will discuss your goals and assess your current situation to determine how to help you move forward. Coaches are trained to identify what’s holding your team back—whether it’s misalignment, overcomplication, unclear ownership, or lack of focus—and help you reset with practical, high-impact initiatives.
Can coaching help me navigate economic downturns?
Yes, coaching helps CEOs develop resilience, pivot strategies, and identify new opportunities during economic uncertainty. Coaches push teams to develop multiple scenarios (Plan A, B, and C), stress-test key assumptions, and prepare fallback strategies. This makes your plan resilient against economic, competitive, and operational uncertainty.
Will coaching help me prepare for an exit strategy?
Coaching provides guidance on maximizing company value, structuring a successful exit, and preparing leadership transitions.
Can coaching help me with board and investor relations?
Yes, coaching provides insights on managing board expectations, communicating effectively with investors, and securing funding.
How often should a company revisit its strategic plan with a coach?
While annual planning sets the high-level direction, strategic plans should be revisited reguarly (at least quarterly) to ensure alignment with changing business conditions. Annual planning shouldn’t be a set-it-or-forget-it practice. Hiring a coach helps maintain momentum through structured check-ins that help you adjust priorities based on performance data. This keeps the leadership team focused on executing the right initiatives at the right time.
Crystal Ball Exercise
Planning starts with vision. Set your vision for 2022.
The New Year is upon us. It’s time to Make BIG Happen in your organization. The Crystal Ball Exercise is the key tool CEOs use to determine what they want to accomplish by year-end. Get it FREE today!