Unlike executive coaches that only focus on the career development
of executive leaders, our role is to be the coach of the business, holding
CEOs, entrepreneurs and their senior executive teams accountable to achieving the company’s revenue and profit goals, while promoting
healthy team dynamics and building a positive corporate culture.
COACHING
THE MAKE BIG HAPPEN® SYSTEM
The proven methodology to drive extraordinary
growth in your business.
A Process To Drive
Extraordinary Growth
The Proven CEO Coaching System
The Make BIG Happen System: a structured planning and execution framework to drive extraordinary growth for your firm. The Make BIG Happen System has three simple elements:
Make BIG Happen Element 1
THE RHYTHMS
A cadence of 7 iterative rhythms that serves as
our blueprint for extraordinary business
growth.
1
Challenge Core Identity
We start the Make BIG Happen Rhythms by challenging the company’s core identity. They build off one another in the following order: Vision, Mission, Company Culture, Unique Value Proposition, HOTs (Huge Outrageous Targets), and Organization of the Future.
2
Develop An Annual Plan
Our annual strategic planning process creates compelling goals tied to achieving the HOTs. It is the most important meeting of the year for CEOs and their leadership teams.
3
Execute a Thirteen-Week March
Starts with a quarterly alignment session, where each quarter’s objectives and key activities align to achieving the overall annual goals and initiatives set in the annual planning session.
4
Stay On Track
After carefully crafting detailed annual and quarterly plans, CEOs stay on track with these two key monthly alignment sessions: Financial Performance Review and Strategic Assessment.
5
Hold Yourself Accountable
At CEO Coaching International, our world-class coaches hold CEOs and the rest of the management team accountable and aligned with bimonthly sessions that cover in-depth plan diagnostics, overcoming unexpected obstacles, detailed and measurable commitments, and neutralizing curveballs and distractions.
6
Focus on the Outcomes
Using weekly sessions, the company focuses on the outcomes defined in quarterly alignment sessions to create engaged and autonomous teams.
7
Increase Productivity
This final business rhythm focuses on developing daily skills as a leader, including: focusing on A players, self-assessments, constructive feedback, and time management.
Make BIG Happen Element 2
THE QUESTIONS
The 4 critical questions from Make BIG Happen
comprise the core framework of our coaching
practice.
1
Vision
What do you want?
2
Action
What do you have to do?
3
Anticipate
What could get in the way?
4
Measure
How do you hold yourself accountable?
Make BIG Happen Element 3
THE TOOLS
Leverage the Proven Make BIG Happen Tools
to Accelerate Your Success
All the magic is in our Make BIG Happen Tools and
their application to your specific circumstances as you
navigate through the Make BIG Happen Rhythms.
THESE TOOLS INCLUDE:
- Acquisition Growth Map
- Annual Planning Session Pre-Work
- Candidate Evaluation Checklist
- Company Dashboard
- Continuous Learning Plan
- Core Values Builder
- And More!
OUR BOOK
Making BIG Happen – #1 Best-Seller
We wrote the book on Making BIG Happen for CEOs.
Now it’s an Amazon and Wall Street Journal Best Seller!
Most books that teach on how to build and grow a company are organized around the functional areas of business, such as people, finance, operations, and marketing. Those factors are important—no question—but what is missing is an overarching methodology that systematically drives execution on the activities that will lead to BIG growth and success in your business.
At CEO Coaching International, we have developed, refined, and used the Make BIG Happen System with more than 875 companies to reach extraordinary revenue and EBITDA growth. In Making BIG Happen, we’ve translated this hypergrowth set of best practices into a system that is easy to understand and applicable to any business.
Make BIG Happen System Insights
08.27.2025
Classic Episode: These CEO Coaches Literally Wr…
CEO Coaching Int’l …
Read more
11.07.2023
CEO Coaching International to Host Perspective-…
CEO Coaching International to Host Perspective-Shattering 2024 Make BIG Happen Summit on April 26-27 in Miami Beach …
Read more
11.08.2022
How Rich Balot Went From Near Bankruptcy to Lea…
Learn about Rich Balot’s hard-won journey from starting a successful family cell phone business in his twenties, to n…
Read moreFrequently Asked Questions
What is the ‘Make BIG Happen’ methodology?
Our Make BIG Happen System is a proven framework that helps CEOs and business leaders set BIG goals and execute on them effectively. It is based on four key questions:
1. What do you want?
2. What do you have to do?
3. What could get in the way?
4. How do you hold yourself accountable?
What are the three core components of the Make BIG Happen system?
The Make BIG Happen System has three core elements:
1. The Rythms: Create a repeatable process to hold you and your team accountable.
2. The Questions: Ask the right questions to gain more clarity and focus so you can move forward in alignment as an organization.
3. The Tools: Use our detailed exercises to self-reflect and strategize.
How can the Make BIG Happen system help my business grow?
The Make BIG Happen system tackles growth plateaus by helping CEOs diagnose what’s holding their company back and how to take measurable action to move forward. It starts by shifting the mindset—encouraging leaders and teams to adopt a growth mindset rather than getting stuck in “this is how we’ve always done it” thinking. From there, the system guides CEOs to:
– Set bold, realistic goals and reverse-engineer them into actionable steps.
– Focus on leading indicators, the daily activities that drive future results, instead of only reacting to past performance metrics.
– Ask probing questions to uncover blind spots, obstacles, and accountability gaps.
– Leverage coaching support to ask hard questions, challenge assumptions, and create a repeatable structure for growth.
What are the benefits of following the Make BIG Happen System?
Our coaches are trained on the Make BIG Happen System, a strategic framework for addressing growth gaps in your business. In addition to offering their real-world perspective based on years of experience, our coaches will walk you through a personalized version of the Make BIG Happen framework, starting with your goals and setting up the daily activities that will help achieve them. Following the Make BIG Happen system can help you find clarity and alignment in your organization, optimize your talent pool, structure your business more effectively, and ultimately, grow.
How does CEO Coaching International work?
CEO Coaching International pairs CEOs and their leadership teams with world-class coaches—former CEOs and executives who have built, scaled, and sold businesses. Our coaches provide a structured framework, including our proven Make BIG Happen methodology, to help clients achieve extraordinary business results.
What makes CEO Coaching International unique or different?
CEO Coaching International is unique because every coach is a former CEO or President who has built or led a $100M+ company. We use a structured, results-driven methodology called Make BIG Happen System, based on our collective best practices from coaching hundreds of high growth companies. We publish our client performance results every year, and clients with us two years or more typically experience revenue growth nearly 3X or more the U.S. Average and EBITDA growth more than 4X the U.S. Average.
Who are the coaches at CEO Coaching International?
Every coach at CEO Coaching International is a been-there, done-that former CEO or President who has made BIG happen, leading double-digit sales and profit growth in business, ranging in size from startups to over $10 billion. Our coaches have made BIG happen at leading companies, including Samsung, Proctor & Gamble, Hallmark, Home Depot, Goodyear, Kohler, KendallJackson, Cold Stone Creamery, Tektronix, Hewlett-Packard, and Xerox.
How does CEO Coaching International measure success?
CEO Coaching International is the coach of the business. We measure success by our client’s business growth. Clients working with us for two years or more typically see revenue growth nearly 3X the U.S. Average and EBITDA growth more than 4X the U.S. average.
What are the benefits of being a client at CEO Coaching International?
When you become a client at CEO Coaching International, you join an elite and tight-knit community centered around growth and leadership. You will be invited to our exclusive community events held virtually and in-person, including our annual Make BIG Happen Summit. You will also have access to our vetted group of Strategic Partners, selected to alleviate CEO pain points.
Does CEO Coaching International have peer forums?
Yes, CEO Coaching International offers exclusive peer-to-peer groups. Our Make BIG Hapen Business Forums are designed to deliver fresh perspectives, actionable strategies, and meaningful support—all while complementing your personalized insights from one-on-one coaching. Unlike other peer networks, Make BIG Happen Business Forums are intentionally designed to focus on measurable, business-specific results. These forums aren’t just about networking—they’re about transformation. Every session is structured to help you solve challenges, seize opportunities, and leave with clear, actionable steps for your business.
Make BIG Happen With CEO Coaching International
Talk to the experts at CEO Coaching International about our one-on-one coaching programs, corporate planning and strategy for CEOs to take your business and life to the next level.
BIG Happens Here.