Risk and Resilience: How CEOs Survive Disruption
How often have you recently looked at your business, your customers and your competitors and found yourself questioning the types of services and products you’re offering? Maybe you’ve even started to question the type of business you’re currently in?
Don’t worry. You’re not alone. In turbulent times, driven by increasing digital adaptation and disruption, your customers don’t act as they did a generation ago. And your competitors are likely to be upstart start-ups or new arrivals from a different industry sector. The smartest companies are the ones that look to challenge in-built complacency and quick to adapt to take advantage of these new opportunities.
In speaking with the world’s top CEOs and Entrepreneurs on a daily basis, I’ve found an optimistic group of business leaders who appear to be actively seeking positive disruption. Their outlook suggests their organizations are equipped to act on emerging opportunities – even in the most daunting circumstances.
Resilience is an organization’s capacity to anticipate and react to change, not only to survive, but also to evolve and seize advantage. To survive and evolve today, companies need do more than simply innovate incrementally or tweak their balance sheets; they need to prepare their entire organizations to take advantage of big shifts. And this is what these resilient CEOs and Entrepreneurs seem to understand as well, so as to be able to act on emerging opportunities before competitors.
In my experience, these resilient CEOs and Entrepreneurs are more likely to:
- Anticipate competition from outside of their industry
- Enter a new industry themselves
- Foresee a range of trends as being more disruptive to their industries than other CEOs, including changes in distributions channels, in industry regulations, in customer behaviors, and in core technologies, as well as increasing competition
- Pay attention to societal concerns, such as unemployment and social instability
- Collaborate with non-traditional partners or are considering collaborating with start-ups
Resilient leaders have a heightened sense of risk, but this risk mindset isn’t a hindrance; rather, it’s an indication of how they intend to grow. As they plan for growth, they’ve changed their risk management functions not only to mitigate value destruction, but also drive value creation.
About Mark Moses
Mark Moses is the Founding Partner of CEO Coaching International and the Amazon Bestselling author of Make BIG Happen. Mark has won Ernst & Young’s Entrepreneur of the Year award and the Blue Chip Enterprise award for overcoming adversity. His last company ranked #1 Fastest-Growing Company in Los Angeles as well as #10 on the Inc. 500 of fastest-growing private companies in the U.S. He has completed 12 full distance Ironman Triathlons including the Hawaii Ironman World Championship 5 times.
About CEO Coaching International
CEO Coaching International works with CEOs and their leadership teams to achieve extraordinary results quarter after quarter, year after year. Known globally for its success in coaching growth-focused entrepreneurs to meaningful exits, CEO Coaching International has coached more than 1,000 CEOs and entrepreneurs in more than 60 countries and 45 industries. The coaches at CEO Coaching International are former CEOs, presidents, or executives who have made BIG happen. The firm’s coaches have led double-digit sales and profit growth in businesses ranging in size from startups to over $10 billion, and many are founders that have led their companies through successful eight, nine, and ten-figure exits. Companies working with CEO Coaching International for two years or more have experienced an average EBITDA CAGR of 67.8% during their time as a client, nearly four times the U.S. average and a revenue CAGR of 25.5%, more than twice the U.S. average.