Greg Martin is an operations-focused entrepreneur, CEO, private equity investor, and executive coach with a unique track record: Over a 30+ year career as a founder and senior executive, Greg helped lead four separate businesses onto the Inc. 5000 list (three in the top 1%) with 5-year organic growth rates over 3,400%, 5,600%, and 6,100%. Combined, the businesses have generated revenue in excess of $3 billion, created over 2,500 jobs, and yielded two high 8-figure exits.
Greg brings a wealth of experience from both sides of the transaction table, having successfully sold a business to a private equity buyer and later becoming a general partner in private equity. With his unique perspective as both a seller and an acquirer, Greg has a deep understanding of the intellectual—and emotional—needs of both sides and offers truly exceptional transaction guidance for his coaching clients.
Greg is also experienced in running family businesses, having founded and grown a successful family business from startup to over nine figures in revenue. As a coach, Greg has an intimate understanding of the specific set of challenges that can occur with both the personal and the business dynamics of a family business and helps clients successfully navigate the often choppy waters.
Professional Highlights:
- President at Inc Authority, a digital-native, 150-seat call center sales brand providing incorporation services, asset-protection strategies, marketing tools and advice, business credit establishment and many other business and financial services to startup founders in all 50 states, as well as NCH, the preferred provider for Nevada LLCs and corporations, with particular expertise serving real estate entrepreneurs.
- Partner at RLG Capital, an independent private equity sponsor with deep operational expertise and access to capital through a global network of family offices and institutional investors.
- CEO and President of 4Life Research, a science-based dietary supplement manufacturer and distributor. During Greg’s tenure, 4Life was ranked #15 and its predecessor was ranked #44 on the Inc. 5000 list of fastest-growing privately-held companies.
- Founder and CEO of ShapeRite Concepts, a dietary supplement company acquired by 4Life Research.
As an executive, investor, and coach, Greg is deeply passionate about unlocking the human and organizational potential that lies at the intersection of vision, mission, culture, strategy, and execution. He is a 30-plus year member of YPO, serving in leadership at the local, regional, and international level, including two years as the Vice Chair of the International Board. He is also a two-time E&Y Entrepreneur of the Year Finalist. Greg is an alumnus of Harvard Business School (Owner-President Management Program).
Greg has four adult children. Two of his boys are business partners in a very successful entrepreneurial venture, his daughter is a first-year medical student, and his youngest son is a professional musician whose band tours in the U.S. and Europe. Greg is a competitive road cyclist, former ski racer, private pilot, and avid international fresh and saltwater fly fisherman. He resides in Park City, Utah.
Featured Podcast:
Listen to Greg’s podcast episode, “How to Align Vision, Mission, Culture, Strategy & Execution for Explosive Growth with Greg Martin“