< Back to All Insights and Resources

Top 3 Investments Smart Entrepreneurs Make

Top 3 Investments Smart Entrepreneurs Make

1. Smart entrepreneurs invest in top talent

In today’s hyper-competitive global economy, the most critical element of success is the ability to attract and retain the best people. Getting the right people to innovate and grow the business is more important in achieving overall goals than any other part of a business plan. People are typically the largest investment a company makes, and bad hires and/or mediocre performers cost a company money, time and resources. Better to invest in top talent and enjoy solid ROI than trying to save money by hiring less than the very best.

2. Smart entrepreneurs invest in measurements and metrics

Many entrepreneurs find metrics intimidating, but they enable smart, informed decisions about their organizations. The ability to identify trends and patterns, quickly spot problem areas, and accurately determine direction before making major decisions (e.g. product iterations, infrastructure investment, raising capital, etc.) contributes significantly to company results. Successful entrepreneurs know they need to get a reasonable, risk-adjusted return on each dollar invested, and focusing on the right metrics is what makes this possible.

3. Smart entrepreneurs invest in expert advice

Most top athletes have a great coach, and so do most top entrepreneurs and leaders. How impactful can a coach be? A Deloitte research study revealed that organizations that utilize CEO coaches are:

There is a lot of research to support the fact that CEOs and entrepreneurs get a great return on their investment in coaching.

Here is a great research paper from the Harvard Business Review: https://hbr.org/2015/04/ceos-need-mentors-too

And another from Stanford (https://www.gsb.stanford.edu/sites/gsb/files/publication-pdf/cgri-survey-2013-executive-coaching.pdf), which says that “Given how vitally important it is for the CEO to be getting the best possible counsel, independent of their board, in order to maintain the health of the corporation, it’s concerning that so many of them are ‘going it alone,’”

You may take my advice with a grain of salt on this last point since I’m in the CEO coaching business, but there is a lot of data to correlate investment in these three critical areas with entrepreneurial success.

About Mark Moses

Mark Moses is the Founding Partner of CEO Coaching International and the Amazon Bestselling author of Make BIG Happen. Mark has won Ernst & Young’s Entrepreneur of the Year award and the Blue Chip Enterprise award for overcoming adversity. His last company ranked #1 Fastest-Growing Company in Los Angeles as well as #10 on the Inc. 500 of fastest-growing private companies in the U.S. He has completed 12 full distance Ironman Triathlons including the Hawaii Ironman World Championship 5 times.

Mark Moses

About CEO Coaching International

CEO Coaching International works with CEOs and their leadership teams to achieve extraordinary results quarter after quarter, year after year. Known globally for its success in coaching growth-focused entrepreneurs to meaningful exits, CEO Coaching International has coached more than 1,000 CEOs and entrepreneurs in more than 60 countries and 45 industries. The coaches at CEO Coaching International are former CEOs, presidents, or executives who have made BIG happen. The firm’s coaches have led double-digit sales and profit growth in businesses ranging in size from startups to over $10 billion, and many are founders that have led their companies through successful eight, nine, and ten-figure exits. Companies working with CEO Coaching International for two years or more have experienced an average EBITDA CAGR of 67.8% during their time as a client, nearly four times the U.S. average and a revenue CAGR of 25.5%, more than twice the U.S. average.

Learn more about executive coaching | Meet our world-class coaches

Related Content


Reinvent Your Talent Strategy for BIG Results

If you have been to one of CEO Coaching International's executive coaching events, you've probably met Velveth Schmit...

Read more

6 Companies Making BIG Happen For The Earth

In the face of worldwide climate conversations, some boardrooms and CEOs are tackling complex Environmental, Societal...

Read more
Frank Buonanotte

Award-Winning CEO of Top Retail, Commercial Rea...

MIAMI, April 20, 2022 – CEO Coaching International, the leading executive coaching firm for growth-focused CEOs and e...

Read more