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How to Choose the Best CEO Coach for You

How to Choose the Best CEO Coach for You

How to find a CEO Coach

Finding the right CEO coachmay be the most crucial step you take to grow your business. When asked how executive coaching has made an impact on her life and business,CEOCoachingInternationalclient Kelly Siggins, the CEO of StoneAge, Inc, explained, “There’s no doubt that I wouldn’t be where I am today without coaching. My coaches helped me tremendously, both personally and professionally. Through my disciplined scorecard and the creation of weekly microacheivements, I have been able to keep a laser-like focus on what’s most important to me and my business.”

Provenbusiness results also shed light on thedifference that the right CEO coach can make. In a study conducted by Chairman Mentors International, 71% of the CEOs that were surveyed said that they were certain their company performance had improved as a result of coaching, with the strong majority reporting that they were making better decisions and were more capable of fulfilling stakeholder expectations.

At CEO coaching international, we know that our clients who have worked with a coach for three years or longer experience 5 times the national EBITDA growth year over year. If you are ready to level up your business and are interested in CEO coaching, here’swhat to look for when choosing your coach.

Use This 8-Point Checklist to Find Your Coach

Here’s an 8-point checklist on what to look for in an effective CEO coach.

1. Only work with someone who has been there and done it. 

It’shard to understand the ups and downs of being a CEO or entrepreneur unless you’ve been one yourself.You want a coach whohas been on the hook for hiring and firing people, for meeting payroll, for taking the business from idea to execution, and forgenerating profits.Some coaches rely ontheir business experience or coaching credentials buthaven’tbeen CEOs in the past. Find one who has walked in your shoes,and better yet who worked in the same industry, while demonstrating a high-level of success.

2. Make sure your coach usesclear best practice methodologiesthat gets results. 

Coaching is not about winging it, and the occasional calls with a mentorwon’tbring the same results as a coach with a proven process and methodology that provides structure and direction.A coach should be able to guide you to adopt a disciplined process around strategy and execution, while layering in best practices in leadership and teamwork.

3. Coaches should have asystem to hold you accountable for getting things done.

One of the most overlooked benefits of coaching is that your coach should be able to hold you accountable to achieve your goals.When youmustanswer to someone, you answer. When you join agymit iseasy to want to sleepininstead of workouton a cold morning,but if you are paying a personal trainer whether you show up or not, chances are you are going to make the effort toshow up.Coaching is no different.

4. Choose a coach who challenges you to set specific, measurablegoals.

It’seasy to say, “our goal is to grow 20%.” It’s much harder to determine the one or two specific and measurable activities that done consistently, will almost guarantee that you grow at least 20%. A good coach will challenge you on your goals and drive you to uncover the key activities that will make those goals a reality.

5. CEO coaches cansee andhelp youovercome roadblocks to success.

We all know that thingsdon’talways go as planned. Thebest CEO coaches have strategies to overcome many of the potential pitfalls that derail lessexperiencedentrepreneurs and CEOs, and they often have the foresight to see those pitfalls coming well before anyone else. A good CEO coach can shine a light on your blind spots and turn those liabilities into assets by helping you stay ahead of your competitors.

6. Finding someone with the right personality fit for youis important.

Coaching canbe very personal, andit’simportant to be able to build a trusting relationship with your coach. Youdon’thave to be best friends, butyou must respect your coach as a mentor and a person.When interviewing potential coaches, ask about their communication style, their hobbies, and their views on work-life balance. Make sure that their values align with yours as much as possible.

7. Your coach needs to have the courage to call you out when needed.

Coaching is about growing, developing, and getting results. When youareveering off course,or making excuses,your coach must have the confidence totell it to you straight. Bringing an experienced CEO coach into yourstrategic planning session with your senior leadership team can result in gaining objective insight intowhat you can do to improve your communication and team. You just need to find a coach whoisn’tafraid to say when you’re doing something wrong.

8. Look for a coach who is a member of an organization or network with valuable business connections.

As you work with your coach to identifyroadblocks and changes that may need to take place in your organization it helps to have a coach who can connect you with trusted professionals and companies that provide the services you need. If a coach is well-connected, they have the resources to provide you extra help and insights by reaching out to their contacts or providing you a referral for a specific business need.

When you consider making a business investment, you run the numbers and look for ROI.It’sno different when hiring a coach. Do your homework. Ask the right questions. Use this checklist. When you find the right CEO coach, the fee they charge will be a small fraction of the return you receive in the form of revenue, profit, and personal growth.

Schedule a Free Call with a Coach Today

About CEO Coaching International

CEO Coaching International works with CEOs and their leadership teams to achieve extraordinary results quarter after quarter, year after year. Known globally for its success in coaching growth-focused entrepreneurs to meaningful exits, CEO Coaching International has coached more than 1,000 CEOs and entrepreneurs in more than 60 countries and 45 industries. The coaches at CEO Coaching International are former CEOs, presidents, or executives who have made BIG happen. The firm’s coaches have led double-digit sales and profit growth in businesses ranging in size from startups to over $10 billion, and many are founders that have led their companies through successful eight, nine, and ten-figure exits. Companies working with CEO Coaching International for two years or more have experienced an average EBITDA CAGR of 67.8% during their time as a client, nearly four times the U.S. average and a revenue CAGR of 25.5%, more than twice the U.S. average.

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