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WATCH | Learning Workshop Series: M&A

Selling your business for maximum value and the best personal outcome.

FEB 11, 2025Virtual

Event summary

As a CEO, you’ve built something extraordinary. But when it comes to selling your business, achieving maximum financial value, securing your legacy, and meeting your personal goals requires more than just finding a buyer—it demands a strategic approach.

Find out more by watching the inaugural session of our CEOCI Learning Workshop virtual event series on M&A Roundtable: Selling Your Business for Maximum Value and Optimal Personal Outcomes, recorded on Tuesday, February 11 at 11 a.m. PT / 2 p.m. ET.

This live, interactive session featured expert insights from Andy Harris, President of North American Strategies at STS Capital Partners, and Brenda Jacobsen, Managing Director at STS. Together, they addressed the critical questions CEOs face when planning a sale and provided actionable strategies to achieve extraordinary outcomes.

Watch the recording

What was covered

  • The M&A market is set to rebound: Lower rates, stronger credit markets, and post-election certainty point to higher deal volume and valuations in 2025.
  • Strong financials drive value: $5M+ EBITDA, growth outpacing industry, clean books, and reduced founder-dependency attract premium buyers.
  • Always be ready to sell: Inbound buyer interest, succession planning, and solid management teams signal the right timing.
  • Avoid common pitfalls: Deals often derail from poor prep, overreliance on founders, weak financials, or trying to “test the market” without advisors.
  • Advisors maximize outcomes: Expert M&A guidance creates competitive tension, buffers emotions, protects confidentiality, and optimizes both price and terms.

In the room

Andy HarrisPresident of North American StrategiesBrenda JacobsenManaging Director

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