Build a Business Worth Selling to Strategics

Every CEO says they want to build enterprise value, but very few know what actually earns a premium from strategic buyers.

In this interactive workshop, Rob Follows challenges leaders to think beyond EBITDA and discover the hidden drivers that make companies valuable in the eyes of customers, competitors, and strategic buyers. Using real-world acquisition stories and practical frameworks, Rob explores how CEOs can increase strategic value today while building a stronger, faster-growing company tomorrow.

Participants leave with a new lens for evaluating their own business, identifying value gaps, and making decisions that increase both optionality and long-term enterprise value.

This session is live and interactive. It opens with a live poll on what CEOs believe drives company value, moves through case studies where you predict which companies receive premium valuations and why, and runs on audience discussion and live Q&A throughout, helping you evaluate your own business through a strategic buyer’s perspective.