WATCH | Forward-Thinking Financial Planning for CEOs
Watch CEO Coaching International and strategic partner Preferred CFO in a webcast designed to empower CEOs with forward-looking financial tools & strategies to see the road ahead.
Recorded:
Tuesday, July 19, 2022
8 a.m. PDT / 11 a.m. EDT
Our expert speaker Scott Crawford will speak from decades of experience to help you:
- Evaluate the capabilities and deliverables of your current financial team.
- Gain an improved understanding of the 6 critical financial tools every CEO needs to plan & execute strategies with confidence.
- Review specialized analysis tools, including: Contribution Margin, Break Even, Product Line Analysis, Revenue Bridge, Cap Table, etc.
- Improve your working financial strategies to achieve your 1, 2, and 5-year goals, and ultimately your exit or succession strategy.
Meet Our Panelists

About Scott Crawford
Scott Crawford is an experienced business development expert and client experience specialist who helps ensure Preferred CFO’s clients have an optimal value experience. He has a highly successful background in sales, strategic planning, channel management, problem resolution, incentive and motivational programs, and internal and external training. Scott’s background also includes venture capital investments and mergers & acquisitions.

About Preferred CFO
Preferred CFO is a high-level “forward-looking” outsourced/fractional CFO firm. While they’re experts in historical financials, the most impactful change they bring organizations is implementing a higher level of forecasting, budgeting, cash-management, financial strategy, and management tools, to scale and accelerate growth, optimize resources, overcome obstacles, and maximize shareholder value.

Heidi Smith | Moderator
Chief Community Officer, CEO Coaching International

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