Sales Excellence Program

Build a Winning Sales Team for 2026

thursdays, Oct. 2 – Nov. 20

9am pt / 12pm et

zoom

SOLD OUT
The biggest risk to your 2026 revenue isn’t the economy, your funnel, or even your competition. It’s the skill level of your sales team.
Most salespeople aren’t prepared—and 2026 will expose that gap.
Imagine starting January with a team already trained, confident, and equipped with a proven playbook.
Beginning October 2, our Sales Excellence Program delivers 8 weeks of focused training that transforms “winging it” into winning.
NOTE: The Fall 2025 program is now SOLD OUT. Please register for the waitlist to be added to the Spring 2026 cohort.
The Reality CEOs Face
Only the top 2% of salespeople consistently execute a winning process.
The other 98% improvise. And lose.
How This Program Closes the Gap
Over 8 weeks, your sales team will learn, role-play, and be coached through every step of a world-class sales process.
This program isn’t about CRM tricks or lead funnels. It’s about developing people, making each salesperson a trusted professional who wins the deal.
What CEOs Gain
- Trained sales professionals who earn customer trust and win more conversations
- A repeatable playbook for consistency
- Measurable improvements in conversion rates
- Lower turnover and stronger retention
- Confidence your 2026 targets are backed by capability, not hope
Who Should Attend
Ideal for VPs of Sales, Biz Dev leaders, sales managers, and SDRs ready to sharpen their fundamentals.
Program Structure
📅 8 weeks | 🕘 Thursdays, 9–11am PT / 12–2pm ET | 📍 Virtual
Your team will be coached through the six critical steps of a proven sales process. This includes opening with confidence, qualifying prospects, uncovering buyer pain points, presenting with impact, handling objections, and closing with consistency.
The program culminates in a final sales gauntlet, where participants prove their sales excellence and leave with a personalized playbook.
Testimonials
“Jerry guided us in crafting a clear value proposition and handling objections. Our revenue has grown, our average sales size doubled, and my team has renewed confidence.”
– Tom Gregg, CEO, Vehicle Acquisition Network
“The training has been a game-changer. Our sales team is buzzing with excitement and already implementing the strategies we learned and discussed. It’s so rewarding to see it all come to life.”
– Debbie Wooldridge, CEO & Founder, TTC Innovations
About Your Coach
Jerry Swain is a former CEO, top IBM-trained sales producer, and sales performance expert who has coached Fortune 500 and high-growth companies.He built and sold Jer’s Chocolates, securing 14 years of national distribution with Costco by executing the same sales process he now teaches. Recognized as a top 10% producer at IBM, Jerry blends real-world experience as both seller and CEO to help sales teams perform like the top 2%.
Pricing & Enrollment
$7,500 per person
- Multiple team members encouraged to enroll:
- Second participant: $6,000
- Third participant and beyond: $5,000
ROI: Even one additional sale over the next 12 months often pays for the full investment in a participant. The upside can be exponential for 2026 and beyond.
The Fall 2025 program is now SOLD OUT. Please register for the waitlist to be added to the Spring 2026 cohort.
Join the Waitlist
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