You’re invited to watch a high-impact webcast for CEOs and Heads of Sales looking to hit aggressive 2026 revenue targets.

Thurs., Sept. 18, 2025
9am PT / 12pm ET
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WATCH TODAY

When it comes to sales, there’s no second place.

The difference between hitting or missing your 2026 sales targets won’t be found in your CRM, your lead generation funnel, or your forecast. The edge lies in your people, specifically, in the conversation between your salesperson and the buyer.

And here’s the hard truth: only the top 2% of salespeople consistently execute a winning process. The other 98% wing it—and lose.

In our Live Webcast: There’s No Second Place in Sales: Build Your Edge for 2026, recorded on Thursday, September 18, Jerry Swain, CEO Coach & Sales Performance Expert, and Randy Dewey, CEO of CEO Coaching International, shared game-changing insights about sales.

Here are 5 insights every CEO needs to hear

  • A “$9M growth plan” may actually require $17M in sales once attrition, price timing, and customer churn are factored in.
  • Over 80% of salespeople have never been formally trained, meaning most are improvising and losing.
  • Sales forecasts often include unqualified opportunities; one rep carried a $1.4M “deal” for 10 months that never existed.
  • Objections aren’t roadblocks; they’re buying signals that reveal what matters most to the prospect.
  • The margin between first and second place is razor-thin. One skill gap can cost millions, just as a 0.5 stroke difference in golf equals $36 million in earnings.

Enroll your team in our Sales Excellence Program

If your sales team doesn’t yet have the skill and discipline to execute your 2026 goals, now is the time to change that.

Starting on October 2, Jerry Swain will lead our Sales Excellence Program. Over the course of 8 weeks, your team will learn and role-play every step of a proven sales process, so by January 1, they will be confident, capable, and ready to deliver results.

With 30+ years of experience in sales training and having sat on both sides of the table as both buyer and seller, Jerry brings a proven, real-world perspective to what it takes to win more sales.

Seats are limited to ensure high-impact coaching and interaction. Multiple team enrollments encouraged, with pricing incentives available.

Enroll Your Team
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