Build a Winning Sales Team

Thursdays, 6/11 – 7/30
9am pt / 12pm et
zoom

The gap between your targets and your results almost always comes down to one thing: sales execution.

Not your market. Not your competition. Not your funnel.

Execution.

When your team lacks a consistent, repeatable process, deals stall, opportunities slip, and forecasts become unreliable.

Our Sales Excellence Program is designed to close that gap.

Our first cohort delivered outstanding feedback, with participants ranging from CEOs to frontline sales professionals, all leaving with a structured Sales Playbook they now use in real sales situations.

Beginning June 11, your team will be trained and coached over 8 weeks to master a proven sales process—so results become predictable, not hopeful.

REGISTER

The Reality CEOs Face

Only the top 2% of salespeople consistently execute a winning process.

The other 98% improvise—and too often fall short when it matters most.

How This Program Closes the Gap

Over 8 weeks, your sales team will learn, role-play, and be coached through every step of a world-class sales process.

This program isn’t about CRM tricks or lead funnels. It’s about developing people, making each salesperson a trusted professional who wins the deal.

What CEOs Gain

  • Trained sales professionals who earn customer trust and win more conversations
  • A repeatable playbook for consistency
  • Measurable improvements in conversion rates
  • Lower turnover and stronger retention
  • Confidence that your targets are backed by capability, not hope
  • Increased confidence across the sales team, leading to stronger execution in high-value opportunities

Return on Investment

If your average sale is, for example, in the $25K–$30K range, and each rep generates just one additional sale over the next 12 months as a result of improved process, objection handling, qualification discipline, and closing effectiveness, that represents approximately $300K–$360K in incremental revenue across a 12-person team.

That’s a 4–5x return on investment (using a very conservative assumption of only one incremental sale per rep).

This program is designed to create sustainable behavioral improvement, not short-term motivation.

Who Should Attend

  • VPs of Sales and Sales Leaders
  • Senior Sales Professionals responsible for closing complex deals
  • CEOs and Founders still actively involved in revenue generation
  • High-potential sales reps looking to elevate their performance

Program Structure

📅 8 weeks | 🕘 Thursdays, 9–11am PT / 12–2pm ET | 📍 Virtual

Your team will be coached through the six critical steps of a proven sales process. This includes opening with confidence, qualifying prospects, uncovering buyer pain points, presenting with impact, handling objections, and closing with consistency.

Each session includes weekly role-play and real-world application, ensuring concepts are practiced, not just learned. Weekly homework ensures concepts are applied immediately in real sales conversations.

The program culminates in a final sales gauntlet, where participants prove their sales excellence and leave with a personalized Sales Playbook.

Join the Program

Testimonials

“This program enabled us to pinpoint team weaknesses and turn them into significant organizational strengths. We doubled our average sale size in less than six months while instilling a palpable new energy within our sales department. If you are a CEO looking to unlock growth and motivate your team to execute, Jerry is your go-to expert.“

– Tom Gregg, CEO, Vehicle Acquisition Network

“The training has been a total game-changer, providing the insights and encouragement needed to navigate complex sales challenges. Our sales team is buzzing with excitement as they implement the new strategies we learned.

– Debbie Wooldridge, CEO & Founder, TTC Innovations

“The Sales Excellence course offered practical, engaging content that was immediately applicable to our real-world sales situations. Jerry perfectly balances high-level strategy with hands-on examples, making complex relationship-building concepts easy to implement. This program is a valuable investment for any sales professional’s development.”

– Thomas Love, VP of Sales, Accor Technology

“Working with Jerry has been transformative, helping our team refine processes and elevate overall performance. By crafting a clear value proposition and mastering objection handling, we have achieved stabilized revenue and consistent growth. His ability to provide actionable insights and accountability makes him an invaluable mentor for any business.”

– Jenna Guarneri, CEO, JMG Public Relations

About Your Coach

Jerry Swain is a former CEO, top IBM-trained sales producer, and sales performance expert who has coached Fortune 500 and high-growth companies.He built and sold Jer’s Chocolates, securing 14 years of national distribution with Costco by executing the same sales process he now teaches. Recognized as a top 10% producer at IBM, Jerry blends real-world experience as both seller and CEO to help sales teams perform like the top 2%.

Pricing & Enrollment

Limited seats available for the June cohort.

$7,500 per person

  • Multiple team members encouraged to enroll:
    • Second participant: $6,000
    • Third participant and beyond: $5,000

ROI: Even one additional sale over the next 12 months often pays for the full investment in a participant. The upside can be exponential for 2026 and beyond.

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