Healthcare
·
$100M to $250M
·
2023
·
Coach:

Margins doubled. Sales up 87%.

Doubling Profit Margins and Growing New Sales by 87% at Lucent Health

Lucent Health
· Brett Rodewald

A health benefits company that had grown by acquisition finally started operating as one business, and the margin showed it.

lucent health white logo
Lucent Health case study - CEO coaching
2x
Profit margin, in under 18 months
87%
Growth in new sales
-58%
Reduction in client churn

Client-reported figures for Lucent Health only. Not a firm-wide average.

Where they started

Lucent Health had a strong reputation for claims and care management, and a hard time operating as one company after integrating several acquisitions.

The founder’s words: the right people, structure, and processes were not in place to reach the next level.

The work

Aligned the leadership team on a long-term vision and the specific growth levers behind it.

Ran quarterly and annual planning with measurable targets and a written who-does-what-by-when.

Built an accountability tracker of leading activities across sales and client services.

Coached the executive team alongside the CEO, and ran a performance and potential review of key employees.

What BIG looked like

New sales grew 87%.

Profit margin doubled in less than eighteen months of coaching.

Client churn fell 58%.

“I was recommended to CEO Coaching International by a current client, who was experiencing great results with the engagement with coach Jaime Szulc. The decision to invest the time and resources to work with Jaime and CEO Coaching International was spot on. It has been a game changer for us, and we are seeing a tangible impact in our business results. We are greatly benefiting from the strategic thought process coupled with the right level of structure, focus, alignment, and, accountability within our leadership team.”

Brett Rodewald, CEO, Lucent Health

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