A veteran-focused mortgage lender set record targets in the middle of a pandemic and hit them with a biweekly accountability rhythm.
Client-reported figures for NewDay USA only. Not a firm-wide average.
The mortgage market was moving underneath them, and a global pandemic arrived on top of it.
The leadership team wanted record-breaking targets without a rhythm strong enough to carry them.
Set huge outrageous targets as the company’s stated commitment, not an aspiration.
Installed biweekly accountability sessions so the team knew weekly whether it was on track.
Used the coach as facilitator and sounding board through planning sessions.
Watched the metrics closely and made micro-adjustments with the same target in view the whole way.
Revenue more than doubled to $300M in 2020, up from $152M in 2019.
Named to The Baltimore Sun’s Top Workplaces list for the fourth time and to the Inc. 5000.
The company and its parent acquired a major stake in the financial technology business INVISR.
"NewDay USA is proud to have Sheldon Harris as a key strategic partner. The quality of his counsel, his instincts and the relationship that we share has been invaluable. Sheldon’s understanding of business and leadership has made him a key partner and friend to me and my team. At the outset of our relationship, Sheldon took the time to learn about NewDay USA's business model, and the commitment to our team and the veteran families we serve. From helping us plan our company’s Leadership Development Program, to improving our performance management systems, Sheldon has given our team members tremendous tools to take with them as aspiring young leaders. He is foundational to the success and execution of the NewDay USA team’s business strategy."
Start with a 30-minute session. We will tell you plainly whether coaching is the right lever for where you are.
Request a session
Tell us where to reach you and when, we’ll route you to the right coach.
By submitting you agree to be contacted by CEO Coaching International. No spam. Confidential.
