NEWPORT BEACH, Calif., November 28, 2017 — CEO Coaching International, the leading firm for coaching growth-focused entrepreneurs, announced today Craig Coleman has joined the organization. Craig brings two decades of successful entrepreneurial experience to CEO Coaching International clients.
Among his experience, Craig co-founded ForwardLine Financial in 2003 to meet the underserved credit needs of America’s small businesses. Under Craig’s leadership as CEO, ForwardLine created an entirely new and successful small business lending model by developing a proprietary, non-asset based credit algorithm (now known as Forsight™), a predictive marketing infrastructure to support direct sales, and an automated loan origination platform. In 2009, Craig also led the launch of ForwardLine’s companion payment processing service for small businesses. During Craig’s tenure, ForwardLine experienced 14 consecutive years of growth, growing to $100 million in annual loan origination volume and $300 million in annual credit card processing volume, while achieving steady profitability after its 4th year. In 2015, Craig led the sale of the company to a private equity firm, continuing thereafter as CEO for an additional two years.
Craig believes that the key to success at an individual as well as organizational level is combining passion with focus and discipline. He is also a true believer in the value of coaching, having been a client of CEO Coaching International for the last six years of his tenure at ForwardLine.
“Craig’s success as an entrepreneur and particularly as an industry disruptor gives him a deep understanding of the pressures and challenges our clients face,” says Mark Moses, CEO and Founder of CEO Coaching International. “As someone who has started and grown successful businesses, as well as being himself a longtime former client, Craig is a great fit for our team.”
CEO Coaching International is known globally for its success in coaching growth-focused Entrepreneurs in a data-driven and measurable way to meaningful exits.
About CEO Coaching International
CEO Coaching International is an executive coaching company that works with the world’s top entrepreneurs, CEOs and companies to dramatically grow their business, develop their people, and elevate their own performance. For more information, please visit: https://www.ceocoachinginternational.com.