- What are you doing now that they would not do?
- What are you not doing that they would do?
- How would you compete to put yourself out of business?
What ideas does this provoke for your own business? What “self-disruption” have you been thinking about, or delaying for too long?
Chris Larkins is a Partner at CEO Coaching International, a long-time active member of YPO, and has led large and complex businesses in retail, consumer services and manufacturing.