New Brand Aligns Strategy of Results and Organizational Transformation as It Continues to Expand Globally
NEWPORT BEACH, Calif., January 09, 2018 – CEO Coaching International, the leading firm coaching over 160 of the world’s top growth-focused Entrepreneurs, announced today that it has adopted a refreshed brand and logo designed by BrandingBusiness to better reflect its position as global leader.
“The new brand represents what our current clients have come to know about us,” said Mark Moses, CEO and founder of CEO Coaching International. “Our team of 12 coaches are proven successful operators who have built companies with revenues greater than $100 million or sold companies with more than $50 million in exit value. We are strong and confident in the work we do and are built on a foundation of consistent and proven best practices that deliver the best increases in revenue and profit for our clients.”
The new logo and visual identity system was designed by BrandingBusiness; a global brand strategy firm. “I have known CEO Coaching International since it’s founding,” said Ryan Rieches, CEO, BrandingBusiness. “It’s an honor to develop a corporate identity that better reflects the professionalism and global reach of this impressive organization.”
Using the CEO Coaching International methodology to coach high-growth entrepreneurs and CEOs to staggering profit growth, the leadership team implements these practices for all clients:
- Hire the best people in the world
- Be very clear about the specific and measurable activities that will lead to the desired outcome and measure these activities on a consistent basis
- Use quarterly planning meetings with their leadership team using best practices methodology of accountability and scorecards
Founded in 2008, this is the first rebrand for CEO Coaching International. Moses said that the time was right to make this move. “Since our founding 10 years ago, CEO Coaching has grown to over 160 clients, working in more than 17 countries, with annual revenues of over US$6 billion. Our distinctive new look reflects the energy and passion of the firm and its ability for bringing the smartest approaches to the markets and industries we serve.”
CEO Coaching International leadership believes that the rebrand and new logo combines their global, client-centric mindset with a commitment to excellence and innovation.
“The challenges facing our clients don’t fit neatly into boxes any more. That’s one of the reasons our clients choose to work with us. We’ve been thinking globally since day one,” comments Sheldon Harris, Partner at CEO Coaching International. “The company’s move to rebrand and reposition itself is designed to meet those numerous and evolving challenges.”
About CEO Coaching International
CEO Coaching International is an executive coaching company that works with the world’s top entrepreneurs, CEOs and companies to dramatically grow their business, develop their people, and elevate their own performance. For more information, please visit: https://www.ceocoachinginternational.com
BrandingBusiness is a world class brand strategy agency focused exclusively on creating powerful B2B brands built on technology-driven insights, strategic clarity and breakthrough creative ideas. For more information, please visit: http://www.brandingbusiness.com/